Digital Product Marketing Manager
vor 2 Wochen
Digital Product Marketing Manager (f/m/x):
The DCA & Data (the A stands for Avengers) department is on a mission to transform RBI's digital marketing and grow our customer base.
- You run on data, high CVRs and can't get enough of A/B testing? We'll be happy if you join us on our mission#fulltime
viennaoffice
(1030)
homeoffice
possible
Your role at RBI:
- You will work closely with different stakeholders within the RBI group to support conversion rate optimization along the digital acquisition funnel
- You will analyze existing websites and landing pages, and also help create new ones
- You will create hypotheses, setup, execute and analyze A/B tests and derive conclusions to optimize lead CVRs on different landing pages
- Performance marketers will fuel digital touchpoints you optimize with new traffic and you will work closely with them and exchange on a regular basis to ensure a seamless customer experience across these touchpoints
- You will work closely with our CMS and Marketing Technology team to drive our tooling setup around landing page optimization and help shaping needed CMS components with the insights and data you collect while testing
- You will get to work on websites and web products while also working closely with colleagues optimizing mobile acquisition and all related CVRs
- You will get the chance to shape our strategic approach to customer acquisition for new products up to 1 year prior to launch
- You will support us in shaping the future of Digital Customer Acquisition moving forward and further down the funnel
- You will work closely with colleagues from our Data Team to ensure data and tracking accuracy across the different digital touchpoints and foster a datadriven approach to optimization within the Group Marketing division
- You will join our crossfunctional and multicultural team, profiting from insights of other disciplines such as Social Media, Data and Performance and contribute with your knowledge on conversion rate optimization and full funnel optimization to up our marketing game
Your core competencies:
- Degree in Online Media, Digital Marketing, Marketing or a related field
- Profound knowhow and experience in optimizing web funnels
- First encounters with optimizing mobile funnels is a plus
- Profound understanding of A/B testing, related testing tools and different CMS tools
- Deep understanding about tracking capabilities, usability criteria and website evaluation
- Advanced reporting skills (including Excel) that allow you to create reports and explain them to less datasavvy colleagues
- A curious mind that stays on top of industry standards and trends
- Proactivity and the eagerness to learn while shaping our divisionwide understanding of a datadriven mindset
- Strong organization and timemanagement skills
- Proficiency in German and English (both min. C1 level), both written and spoken
What's in it for you:
-
Work Life Balance: f lexible working hours & extensive hybrid working possibilities, 30 days / year remote work from any EU-country outside Austria
-
Meaningful Career Options: to develop personally & professionally
-
Learning: as part of our DNA & culture
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Easy Moving: work permit support
-
Easy Commuting: free public transport pass
-
Canteen: healthy, tasty, and heavily subsidized
-
Leisure time activities: attractive sports and cultural offers (free museum tickets, reduced gym membership, etc.)
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Saving: with vouchers / discounts from our staffs' council (eg. for supermarkets)
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Free: Salary account and credit card (optional)
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Family Friendly: family allowances, gender-neutral parental leave, bilingual company kindergarten, child care during holidays etc.
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Salary: starting at **EUR 46.500;
- gross p.a **. excluding overtime (market-compliant overpayment is provided dep. on experience / qualification)
At Raiffeisen Bank International , we are pleased to have more than 17 million customers in Austria and 12 other CEE countries - what got us here, are our _talented people _. From the moment you join RBI, you will notice our commitment to creating a working environment where everyone can thrive.
Diversity and inclusion are essential components of our vision and mission and are reflected in our values:
collaboration, proactivity, learning and responsibility.
Our shared mission is to provide a superior customer experience by tackling new issues such as digitalization and changing needs.
- Follow us on our RBI Account on _
_LinkedIn ___
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