Global Digital Strategy Manager

vor 2 Wochen


Elsbethen, Salzburg, Österreich Red Bull Vollzeit
University degree in media, business, communication, marketing, or relevant work experience

  • Fluent in English, German considered a plus
  • Permanent, Fulltime
Ready to drive the digital strategy around our brands' projects? Come and join us


In this role, you'll create strategic digital marketing plans for the Brand Network to maximize growth and engagement across key projects, websites, and audiences (including but not limited to; products, company, HR, consumer-facing campaigns, and student events).

You define digital priorities for brand lead projects and produce specific recommendations/guidelines for the digital/platform and website presence, social programming, and, on occasion, content development.


Areas that play to your strengths:

All the responsibilities we'll trust you with:
EVENTS DIGITAL STRATEGY
As Digital Strategy Manager you'll produce strategic programming plans for brand lead projects.

(Student events-such as Red Bull Basement, Red Bull Campus Clutch, Red Bull Doodle Art and more) You'll also define and adjusts support priorities according to global, and market objectives as well as evaluating results and translate learnings from release plans into long term strategies.


SOCIAL MEDIA PROGRAMMING


In this role, you'll be in charge of launching and building the social activities for one of our new brand channels.

Maximizing growth and engagement of key target audiences for the brand through targeted plans while defining and implementing support priorities according to global, and market objectives.


WEBSITES DIGITAL STRATEGY
You'll be in charge of ensuring the proper development and optimization of our key websites.

You'll develop and lead all platform and website requirement briefs while establishing strong alignment and collaboration between internal teams to ensure both web experience and release strategy success.


Your areas of knowledge and expertise:

  • University degree in media, business, communication, marketing, or relevant work experience
  • Previous experience in digital roles including social media management, communication strategy or digital strategy
  • Strong stakeholder management skills with teamplay mindset
  • Knowledge in the digital areas: social media, websites (SEO is advantage)
  • Strategist that can see the big picture while developing in the moment ideas
  • Strong communication skills both written and verbal
  • Open minded and passionate
  • Analytical person, able to simplify the complex


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