Head of Performance Marketing

HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We're proud to say that over 1.000.000 customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you. Do we have your attention? You know Performance Marketing is more than just "managing ads." You understand the engineering required to turn diverse channels into a reliable 8-figure growth engine and you thrive when you are close to the numbers. Holzkern is one of the leading D2C brands for watches and jewelry made from natural materials, built around the idea of giving everyone their own "piece of nature." We are looking for a leader who aims for real ownership: of revenue, of profitability, and of team and structure. If you bring curiosity, a steep learning appetite, and enjoy the challenge of building a structure that can scale as fast as our ambitions - we should talk We are hiring a Head of Performance Marketing (f/m/d) to own the strategy, execution and results across all performance channels. You are responsible for scaling our 8-figure setup profitably, finding the equilibrium between aggressive growth, contribution margin, and healthy risk. You will report directly to the C-level, work closely with other Marketing Heads, and play a key architect role in shaping Holzkern's growth over the coming years. Orchestrate Multi-Channel Strategy: Own performance across Paid Social, PPC, CRM, TV, Influencer Marketing, and emerging channels. You will break down silos to ensure our Paid Social feeds our Search intent, and TV lifts our baseline, creating a cohesive ecosystem. Steer by North Star Metrics: You own the primary growth KPIs: ROAS/Marketing Efficiency Ratio (MER), New Customer ROAS (ncROAS), Contribution Margin and CAC:LTV. You ensure every Euro spent aligns with these targets. Master High-Velocity Budgets: Take full accountability for 8-figure yearly ad spend. You will define budget allocation and content strategies per channel, dynamically shifting spend based on unit economics and incrementality. Shape the Organization: You are building the department, not just running it. You will design team structures, define roles, identify skill gaps, and lead the hiring and development of future leaders. High-Impact Team Leadership: Lead, coach, and challenge your team. You will build a performance culture where ownership is expected and every team member understands how their daily tasks impact the P&L. Drive Innovation & Automation: Integrate AI, script-based automation, and martech tools to reduce manual load. You focus on technical solutions that make us faster, more precise, and scalable. Leverage Advanced Data: Move beyond platform data. You will triangulate data from GA4, backend attribution, and MMM (Marketing Mix Modeling) to steer decisions. You turn complex data sets into clear, binary actions for your team. Cultivate Agility & Experimentation: Set up a rigorous testing roadmap to unlock international top-of-funnel growth. You define the hypothesis, the test design, and the rollout plan, ensuring we learn faster than the market. Proven Scale Experience: Several years in D2C performance marketing with a track record of managing multi-million-euro budgets and scaling across international markets. Channel Mastery: You possess deep, hands-on technical expertise in Meta Ads (FB/IG), Google Ads (PPC/YouTube), or emerging channels. Analytical Powerhouse: You possess strong data-driven decision-making skills. You are fluent in attribution models based on incrementality, AI integration, and automation logic. Financial Acumen: You think in Unit Economics. You treat the budget like your own money and are comfortable making and owning tough calls based on margin analysis. Clear & Pragmatic Leader: Experience leading teams in a fast-paced environment. You give direction, provide feedback, and remove blockers. Educational Background: Degree in business, economics, marketing, data/analytics, or a similar field. Strong practical experience and results matter more than the title of your degree. Communication: Fluent in English (spoken and written). German or other languages are a plus. Enjoy our benefits Exciting Tasks & Personal Growth: Trust is always first for us at Holzkern, which is why we give you big and exciting projects from the start, so you can quickly unfold your potential. This will give you the opportunity to grow and learn super quickly. Extensive Onboarding: From day 1 on you will have a buddy who will show you everything you need to know and be there for you should you encounter problems. Your colleagues will teach you everything specific to Holzkern that you need to succeed in your new job. Generous employee discounts for you and your loved ones. Attractive flexitime work model with home office option. Two legendary annual company events with the whole #TeamHolzkern - all inclusive Regular team events with your team throughout the year. State of the art technical equipment (MacBook). Healthy and balanced meals from Schrankerl. Holzkern pays 20% of each meal. These and many other exciting benefits will await you at Holzkern. But most of all, you can expect a secure job, good vibes, teamwork, appreciation and trust - YOU are important to us Hard Facts Start of employment: asap Working Hours: 38,5h Salary(FT): The salary for this position is between € 58.000-€ 65.000 gross per year + attractive on-top bonus. Your actual wage depends on your professional experience and qualifications. Location: Our headquarter in Vienna, on a hybrid WFH basis