Brand Manager

Do more, be more. Whatever your aspirations, experience something exceptional at Kraft Heinz. We'll give you the freedom to determine your own direction and deliver in your own style. Outperform our expectations and you'll move forward faster than you ever thought possible. 

About the role:

As a result of an internal promotion, we have a unique opportunity for a passionate, self-driven FMCG marketer to take ownership of one of our most critical portfolios across ANZ, our Sauces categories. Enjoying exposure to both global, established brands as well as exciting local innovations, this role drives a range of activities such as strategy and brand development, NPD, marketing activation and developing advertising and communications.

Key Responsibilities:

• Develop and implement advertising, POS, publicity and consumer promotion plans
• Develop and implement new product launches and marketing plan
• Assist in strategy development including one and three year plans
• Monitor brand performance and develop consumer insights through research tools and reporting
• Support annual budgeting, quarterly forecasting and manage monthly A&P spend
• Communication and coordination across cross-functional teams including Sales, Operations and Management
• Lead brand NPD including idea generation, preparation of business plans, P&L management and post launch audits
• Liaise with agencies to develop & execute marketing & advertising campaigns

This is a truly unique role where you will work on global and local brands and leverage global resources and learnings. You’ll be treated as an owner from day one, working closely with cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success.

About you:

• You have 2-3 years of FMCG brand marketing experience.
• You are curious and show passion about consumers. You understand what an insight is vs observation/data.
• You understand the concept of category, you know how to track KPIs across the portfolio to identify issues and opportunities.
• You are familiar with the concept of Key Brand Pillars/Documents (e.g. Brand positioning). You identify root causes and drivers of current brand performance and consumer preference.
• You are familiar with the components of what makes a good robust business case in terms of innovation. You have participated in innovation projects, and you know what your role in a project team is.
• You understand what makes a great brief. You understand the core production process for the most widely used communication platforms/ formats. You understand the role of different agencies (media, creative, tech) and their role in driving brand impact.
• You work with the Category Team to execute excellent in-store visibility plans on and off shelf tailoring them for different customers and channels where appropriate, using shopper and customer insights. You monitor KPIS (brick &mortar and e-commerce).
• You understand the key levers that drive consumer penetration, consumption, trial and repeat. You analyse data from a variety of sources to have a comprehensive understanding of performance.
• You show a rigorous commercial mindset, understanding key channels, key data sources for tracking performance. You understand a full P&L.
• You have the spirit of being a strategic business partner that nurtures internal and external cross functional collaborations, understanding what the role of the different partners is and what are their main needs.

Make this your next step

If being an owner of this category and joining Kraft Heinz at a time of transformation excites you, apply now by submitting your CV and Cover Letter telling why you think you’d be a great fit

Our Company

The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26.5 billion in revenue and is the 5th largest food and beverage company in the world. With Globally recognized brands, and Local at Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream – it is our GLOBAL VISION. To be the best, we want the best – best brands, best practices and, most importantly, the best people.

Get a taste of what your career could be at kraftheinzcompany.com/careers  

#LI-DNI

Job Description

Do more, be more. Whatever your aspirations, experience something exceptional at Kraft Heinz. We'll give you the freedom to determine your own direction and deliver in your own style. Outperform our expectations and you'll move forward faster than you ever thought possible. 

About the role:

As a result of an internal promotion, we have a unique opportunity for a passionate, self-driven FMCG marketer to take ownership of one of our most critical portfolios across ANZ, our Sauces categories. Enjoying exposure to both global, established brands as well as exciting local innovations, this role drives a range of activities such as strategy and brand development, NPD, marketing activation and developing advertising and communications.

Key Responsibilities:

• Develop and implement advertising, POS, publicity and consumer promotion plans
• Develop and implement new product launches and marketing plan
• Assist in strategy development including one and three year plans
• Monitor brand performance and develop consumer insights through research tools and reporting
• Support annual budgeting, quarterly forecasting and manage monthly A&P spend
• Communication and coordination across cross-functional teams including Sales, Operations and Management
• Lead brand NPD including idea generation, preparation of business plans, P&L management and post launch audits
• Liaise with agencies to develop & execute marketing & advertising campaigns

This is a truly unique role where you will work on global and local brands and leverage global resources and learnings. You’ll be treated as an owner from day one, working closely with cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success.

About you:

• You have 2-3 years of FMCG brand marketing experience.
• You are curious and show passion about consumers. You understand what an insight is vs observation/data.
• You understand the concept of category, you know how to track KPIs across the portfolio to identify issues and opportunities.
• You are familiar with the concept of Key Brand Pillars/Documents (e.g. Brand positioning). You identify root causes and drivers of current brand performance and consumer preference.
• You are familiar with the components of what makes a good robust business case in terms of innovation. You have participated in innovation projects, and you know what your role in a project team is.
• You understand what makes a great brief. You understand the core production process for the most widely used communication platforms/ formats. You understand the role of different agencies (media, creative, tech) and their role in driving brand impact.
• You work with the Category Team to execute excellent in-store visibility plans on and off shelf tailoring them for different customers and channels where appropriate, using shopper and customer insights. You monitor KPIS (brick &mortar and e-commerce).
• You understand the key levers that drive consumer penetration, consumption, trial and repeat. You analyse data from a variety of sources to have a comprehensive understanding of performance.
• You show a rigorous commercial mindset, understanding key channels, key data sources for tracking performance. You understand a full P&L.
• You have the spirit of being a strategic business partner that nurtures internal and external cross functional collaborations, understanding what the role of the different partners is and what are their main needs.

Make this your next step

If being an owner of this category and joining Kraft Heinz at a time of transformation excites you, apply now by submitting your CV and Cover Letter telling why you think you’d be a great fit

Our Company

The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26.5 billion in revenue and is the 5th largest food and beverage company in the world. With Globally recognized brands, and Local at Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream – it is our GLOBAL VISION. To be the best, we want the best – best brands, best practices and, most importantly, the best people.

Get a taste of what your career could be at kraftheinzcompany.com/careers  

#LI-DNI

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

ABOUT US

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

WHY US

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.

Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

INCLUSION MATTERS TO US

Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.

Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. 

We’re committed to:

• Hiring and growing talent from diverse backgrounds and perspectives.
• Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.
• Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.