![Big Red Group](https://media.trabajo.org/img/noimg.jpg)
Lifecycle Marketing Manager
vor 4 Wochen
Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.
With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators,
we are on track to deliver an experience every second by 2030.
We are The Experience Network.
The Role
We have an exciting opportunity for a Lifecycle Marketing Manager to join our Digital Experience team. Working in the CX division, you will be responsible for planning and executing an end-to-end subscriber acquisition and lifecycle program, customer reviews and onsite personalisation to deliver customer and business value for our Experience Oz brand. You will work alongside a team of 3 CX professionals, passionate about engaging and adding value to our customers experience with us.
Core Activities
Lifecycle Marketing
- Build a CX map and optimisation plan for transactional and lifecycle communications including Onboarding, Engagement, Cross Sell, Purchase and Reviews. Delivery of these experiences through end-to-end project management, including ideation, creative briefing, CX mapping and data and journey briefing.
- Collaborate with Brand and Paid Performance teams to build a weekly newsletter and Hallmark campaign calendar. Optimising the performance of these communications and quality of content and creative. Build emails and simple journeys in SFMC.
- Individually accountable to manage the strategy and roadmap of lifecycle marketing activity for Experience Oz, crafting audience journeys/campaigns that help grow our audiences and deliver customer and commercial outcomes.
- Regular campaign reporting and developing insights to plan optimisations.
Onsite audience personalisation
- Together with Product and Head of Digital Experience build out a backlog and deliver the existing backlog of personalisation use cases. Delivery of these use cases through end-to-end project management, including ideation, creative briefing, CX mapping, stakeholder approvals and briefing the data and journey briefing.
Subscriber acquisition
- Collaborate with the Brand and Paid Performance teams to deliver an always-on monthly subscriber acquisition program.
- Manage the subscriber acquisition budget.
Essential Skills
- 5+years experiencein a Digital Product, Lifecycle Marketing or Digital Experience role or similar
- Experience executing within Salesforce Marketing Cloud essential
- Impeccable attention to detail
- Strong stakeholder management and communication skills– will represent Digital Experience in marketing WIPs for Experience Oz
Why work for us?
Our dedication is to provide a workplace you choose to return every day.
Community - ESG commitment, paid community days, Fast Company 'Brands that matter', weekly Community Lunch in our offices, Volunteering
Connection - organised experiences, quarterly roadshows, offsites, social & sports events
Investing in you - 30 days work anywhere, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support
Your Workplace - Hybrid flexible, Sydney & GC offices, 2022 AFR Best Place to Work, 2021 Australian Employer of choice, Top 20% most engaged workplaces in Australia
#J-18808-Ljbffr-
Lifecycle Marketing Manager
vor 1 Monat
Sydney, Österreich Big Red Group VollzeitBig Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...
-
Lifecycle Marketing Manager
vor 1 Monat
Sydney, Österreich Big Red Group VollzeitBig Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...
-
Lifecycle Marketing Manager
vor 4 Wochen
Sydney, Österreich Canva VollzeitJoin the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also...
-
Lifecycle Marketing Executive
vor 7 Stunden
Sydney, Österreich Big Red Group VollzeitAbout Us: Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...
-
Senior Lifecycle Marketing Specialist
Vor 6 Tagen
Sydney, Österreich VGW VollzeitSenior Lifecycle Marketing Specialist VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. As the Senior Lifecycle Marketing Specialist you are responsible for managing the end-to-end execution of retention campaigns as part of the CRM Lifecycle strategy. Reporting to the CRM Manager,...
-
Marketing Manager
vor 2 Monaten
Sydney, Österreich Reacon Group VollzeitWorking as part of a collaborative and high-performing team, the Marketing Manager will be tasked with administering the entire marketing lifecycle for our organisation and related brands. We’re looking for an experienced and versatile marketing manager who has a hands-on approach to undertaking marketing initiatives across the organisation. The ideal...
-
Marketing Manager
vor 4 Wochen
Sydney, Österreich Reacon Group VollzeitWorking as part of a collaborative and high-performing team, the Marketing Manager will be tasked with administering the entire marketing lifecycle for our organisation and related brands. We’re looking for an experienced and versatile marketing manager who has a hands-on approach to undertaking marketing initiatives across the organisation. The ideal...
-
LIfecycle Marketing Lead B2B
vor 4 Wochen
Sydney, Österreich Canva VollzeitJoin the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also...
-
Marketing Manager
vor 2 Wochen
Sydney, Österreich eFinancialCareers Ltd. VollzeitMarketing Manager Xe Sydney, Australia Posted 2 days ago In-Office Job Permanent Competitive At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage...
-
Marketing Manager
vor 2 Wochen
Sydney, Österreich XE.com VollzeitAt Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300...
-
Lifecycle B2B Specialist
vor 1 Monat
Sydney, Österreich Canva VollzeitJoin the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also...
-
Marketing Manager
vor 2 Wochen
Sydney, Österreich eFinancialCareers Ltd. VollzeitMarketing Manager Bendigo and Adelaide Bank Sydney, Australia Marketing Manager Bendigo and Adelaide Bank Sydney, Australia Posted 1 day ago Permanent Competitive Marketing Manager Marketing Manager - Part-Time (60.80 hours per fortnight)Closing date: 27 June 2024, 11pm AESTAbout the role and teamGroup Marketing are trusted experts...
-
Product Manager
vor 3 Wochen
Sydney, Österreich Newell Brands VollzeitProduct Management & Development (Marketing & Communications) Full time Add expected salary to your profile for insights Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sunbeam, FoodSaver, Coleman, Sharpie and more. We embrace and live our values every day, in all we do!...
-
Marketing Manager
vor 2 Wochen
Sydney, Österreich Bendigo & Adelaide Bank VollzeitMarketing Manager- Part-Time (60.80 hours per fortnight) Closing date: 27 June 2024, 11pm AEST About the role and team Group Marketing are trusted experts delivering customer and revenue growth through best-in-class marketing activities with a customer-centric focus. Our Customer Engagement Marketing team delivers targeted marketing campaign activity,...
-
Marketing automation manager
vor 3 Wochen
Sydney, Österreich Invested Talent VollzeitInvested Talent is working exclusively with a global player in the insurance space who are on the hunt for a Marketing Automation Manager to join their growing team during a time of digital transformation. As a leading player in the global insurance industry, they pride themselves on delivering innovative solutions and unparalleled service to clients...
-
Growth Marketing Manager- APAC
vor 2 Wochen
Sydney, Österreich eFinancialCareers Ltd. VollzeitGrowth Marketing Manager- APAC Xe Sydney, Australia Posted 3 days ago In-Office Job Permanent Competitive At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses....
-
Lifecycle Marketing Lead B2B
vor 3 Wochen
Sydney, Österreich Canva VollzeitTo empower everyone in the world to design anything and publish anywhereMarketingFull-timeOffice | Sydney, NSW, AustraliaSenior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience. Launched in 2013, Canva is an online design and visual communication...
-
Senior Marketing Manager
vor 4 Wochen
Sydney, Österreich Bluefin Resources VollzeitMarket Research & Analysis (Marketing & Communications) This global powerhouse name are rewriting the rules of telecommunications, forging a future where innovation transforms lives. Dive into a world where your ideas spark change, your drive fuels progress and data is right at your finger tips. Due to an internal promotion a rare opportunity has opened...
-
Lifecycle Audience Lead
vor 1 Monat
Sydney, Österreich Roman Health Pharmacy LLC VollzeitXero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...
-
Lifecycle Audience Lead
vor 4 Wochen
Sydney, Österreich Roman Health Pharmacy LLC VollzeitXero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...