Senior Lifecycle Marketing Specialist

Vor 4 Tagen

Sydney, Österreich VGW Vollzeit

Senior Lifecycle Marketing Specialist

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

As the Senior Lifecycle Marketing Specialist you are responsible for managing the end-to-end execution of retention campaigns as part of the CRM Lifecycle strategy. Reporting to the CRM Manager, Early Life you will work on the execution process of the Early Life customer lifecycle from ideation, stakeholder buy-in, assets preparation, content creation, communications deployment and performance tracking, ensuring that campaigns are executed with precision and with the sole purpose of driving growth.

Key responsibilities will include:

  • Ensure comms across all retention channels are created and personalised accordingly based on customer segment.
  • Conduct constant Test and Learn campaigns for their life stage and incorporate any learnings into future campaigns.
  • Identify the optimal customer selection criteria for their respective life stages.
  • Identify, understand, surface and increase the average lifetime value of customers within their respective life stages.
  • Define, understand the metrics that demonstrate efficiency of lifecycle campaigns. Optimise campaigns in line with this metric
  • Understand the story behind the numbers and present results and insight to the rest of the business in various forms.
  • Work closely with the analytics team to understand the behaviour of customers and tailor the lifecycle journey accordingly.

What you will bring to the role:

  • Bachelor’s degree qualification in marketing, business administration, related discipline or equivalent work experience.
  • 3+ years’ CRM experience and 5+ years of email marketing.
  • 2+ years’ experience in the gaming or sports industry is advantageous
  • Proven experience of tracking and reporting on campaign and marketing metrics.
  • Proven stakeholder management skills.
  • Experience working on projects in any capacity.
  • Understanding of A/B testing and customer lifecycle management.
  • Copywriting skills.
  • Creative thinking on campaign design and imagery assets.

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more atwww.vgw.co

#LI-CJ2

#LI-Hybrid

#J-18808-Ljbffr

  • Senior CRM Marketing Specialist

    Vor 4 Tagen

    Sydney, Österreich VGW Vollzeit

    Senior CRM Marketing Specialist VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. As the Senior CRM Marketing Specialist you are responsible for managing the end-to-end execution of retention campaigns as part of the CRM Lifecycle strategy. Reporting to the CRM Manager, Early Life...

  • Lifecycle B2B Specialist

    vor 1 Monat

    Sydney, Österreich Canva Vollzeit

    Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also...

  • Lifecycle Marketing Manager

    vor 3 Wochen

    Sydney, Österreich Canva Vollzeit

    Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also...

  • Lifecycle Marketing Manager

    vor 1 Monat

    Sydney, Österreich Big Red Group Vollzeit

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Lifecycle Marketing Manager

    vor 1 Monat

    Sydney, Österreich Big Red Group Vollzeit

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Lifecycle Marketing Manager

    vor 3 Wochen

    Sydney, Österreich Big Red Group Vollzeit

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Senior Lifecycle Marketing Manager_Cross-sell

    vor 1 Monat

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    Once a career opportunity to lead an entire lifecycle program for this iconic brand | Senior leadership role | Lead a team of 3 | $180k + S+ BonusAbout the Role Once a career opportunity! That's what you would say to describe this amazing role and that's exactly what it is, an amazing Senior Lifecycle Marketing Manager position for one of Australia's most...

  • Senior Marketing Specialist

    vor 4 Wochen

    Sydney, Österreich Geotab Vollzeit

    Who we are:Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.Geotab is advancing security, connecting commercial vehicles to the...

  • LIfecycle Marketing Lead B2B

    vor 3 Wochen

    Sydney, Österreich Canva Vollzeit

    Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also...

  • Marketing Specialist

    vor 1 Monat

    Sydney, Österreich Wow Recruitment Pty Vollzeit

    Marketing Specialist – Brand & Strategy $85K -$100K + Super North Sydney WOW Recruitment is seeking an experienced and driven Marketing Specialist to join our growing client in the Retail & eCommerce space! You will be responsible for Campaign Management and brand growth! Benefits:Fast progression opportunities!Work for a growing business!Collaborating...

  • Senior Procurement Specialist

    Vor 6 Tagen

    Sydney, Österreich Goodhue Senior Living Vollzeit

    We use technology to make happier lives. We are a global leader in technology and business solutions that transform organisations and the world around us. We have a long heritage of bringing innovation and expertise, continuously working to contribute to the growth of society and our customers.About the roleWe are seeking a Senior Procurement...

  • Field Marketing Senior Specialist

    vor 1 Monat

    Sydney, Österreich Equinix Vollzeit

    Field Marketing Senior Specialist - Australia page is loaded Field Marketing Senior Specialist - Australia Apply locations Mascot time type Full time posted on Posted 27 Days Ago job requisition id JR-143963 Who are we? Equinix is the world’s digital infrastructure company , operating over 2 50 data...

  • Lifecycle Audience Lead

    vor 4 Wochen

    Sydney, Österreich Roman Health Pharmacy LLC Vollzeit

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...

  • Lifecycle Audience Lead

    vor 3 Wochen

    Sydney, Österreich Roman Health Pharmacy LLC Vollzeit

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...

  • Marketing Specialist

    vor 2 Wochen

    Sydney, Österreich SAS Vollzeit

    To provide knowledge in the moments that matter.Join Hatch to apply Get matched to roles that fit your skills and values. Clear job descriptions that help you learn about the role and team. Only the best roles at Australia’s top companies. Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or...

  • Lifecycle Marketing Lead B2B

    vor 2 Wochen

    Sydney, Österreich Canva Vollzeit

    To empower everyone in the world to design anything and publish anywhereMarketingFull-timeOffice | Sydney, NSW, AustraliaSenior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience. Launched in 2013, Canva is an online design and visual communication...

  • Senior Marketing Manager

    vor 1 Monat

    Sydney, Österreich Everi Pty Vollzeit

    Looking for a dynamic Senior Marketing Manager! Manage strategic initiatives, lead campaigns, and oversee a small team to boost brand visibility.Our client seeks a Senior Marketing Manager to champion strategic marketing initiatives, manage comprehensive campaigns, and enhance brand awareness to fuel business growth. This role involves leading and guiding...

  • Senior Marketing Manager

    vor 3 Wochen

    Sydney, Österreich Everi Pty Vollzeit

    Looking for a dynamic Senior Marketing Manager! Manage strategic initiatives, lead campaigns, and oversee a small team to boost brand visibility.Our client seeks a Senior Marketing Manager to champion strategic marketing initiatives, manage comprehensive campaigns, and enhance brand awareness to fuel business growth. This role involves leading and guiding...

  • Channel Marketing Specialist

    vor 2 Monaten

    Sydney, Österreich Eset Vollzeit

    Channel Marketing Specialist page is loaded Channel Marketing Specialist Apply locations Sydney time type Full time posted on Posted Yesterday job requisition id JR-04668 Job posting title Channel Marketing Specialist Job summary Based in Sydney, our Channel Marketing Specialist is responsible for overall...

  • Channel Marketing Specialist

    vor 3 Wochen

    Sydney, Österreich Eset Vollzeit

    Channel Marketing Specialist page is loaded Channel Marketing Specialist Apply locations Sydney time type Full time posted on Posted Yesterday job requisition id JR-04668 Job posting title Channel Marketing Specialist Job summary Based in Sydney, our Channel Marketing Specialist is responsible for overall...