Senior Lifecycle Marketing Manager_Cross-sell

vor 2 Wochen

Council of the City of Sydney, Österreich ClearCompany Vollzeit

Once a career opportunity to lead an entire lifecycle program for this iconic brand | Senior leadership role | Lead a team of 3 | $180k + S+ Bonus

About the Role
Once a career opportunity That's what you would say to describe this amazing role and that's exactly what it is, an amazing Senior Lifecycle Marketing Manager position for one of Australia's most loved brands. And you could be a part of it...a big part of it. Your objective, Simple. Build and lead their entire loyalty program including cross-sell and upsell. Make everyone in Australia fall even more in love with this iconic brand through fantastic storytelling for the moments that matter in life, fun times, sharing, caring, laughter, moments spent with family and friends.

The Responsibilities
  • Lead, develop and manage the entire loyalty strategy along with the senior leadership team. You will execute across all customer touchpoints from online, instore and customer care call centre
  • Drive engagement, retention, growth and usage with existing customers ensuring key KPIs are hit
  • Collaborate with the wider marketing, product and commercial team to deliver creative solutions to reduce churn, increase LTV (lifetime value) across the board and grow repeat usage efficiently and effectively
  • Managing all key internal and external stakeholders to keep them informed and get approvals as required and ensure all creative assets are delivered on time
  • Work closely with the Data and Insights team to understand customers’ responses to the program with a test and learn methodology
  • Manage the budget and tailor spend accordingly to what is working and what is not so you always have your commercial hat on

About you
You're a data driven marketer who is detail orientated and not averse to getting into the numbers. You have the ability to think strategically and have strong leadership skills. In addition you will require:
  • 10+ years’ experience in retention / CRM / loyalty marketing within a Big Brand with big data. Preferably a digital or retail business or you could come from travel, media, entertainment, telco or financial services too
  • Experience in omni-channel retention marketing including push, email, sms, paid and other organic channels
  • Experience with building a single customer view based on data captured across multiple marketing channels, owned websites, apps and devices
  • Solid grasp of digital test-and-learn best practice
  • Strong project management skills
  • Exceptional stakeholder engagement skills including influencing cross-functional teams to deliver agreed outcomes
  • A sound knowledge of digital technologies and the use of customer data to drive personalised experiences across all channels
  • A technical/analytical mindset, comfortable with data analysis
  • Commercial acumen including budget management experience

What's in it for you?
  • An appealing salary of $180,000 base + super + 15% bonus
  • A career defining opportunity to set up and launch a new loyalty program
  • Work with an iconic Australian brand
  • Work with a collaborative, caring and high performing team
  • Lead, nurture and coach/mentor a team of 3 around you

How to Apply
Please apply online by clicking on the appropriate link below and all applications are strictly confidential and will be treated as such. #J-18808-Ljbffr

  • Lifecycle Marketing Manager

    Vor 7 Tagen

    Sydney, Österreich Big Red Group Vollzeit

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Lifecycle Marketing Manager

    Vor 6 Tagen

    Sydney, Österreich Big Red Group Vollzeit

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Senior Marketing Manager

    vor 2 Wochen

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    Looking for a dynamic Senior Marketing Manager! Manage strategic initiatives, lead campaigns, and oversee a small team to boost brand visibility.Our client seeks a Senior Marketing Manager to champion strategic marketing initiatives, manage comprehensive campaigns, and enhance brand awareness to fuel business growth. This role involves leading and guiding...

  • Senior Cyber Operations Engineer, Identity Lifecycle Management

    vor 2 Wochen

    Council of the City of Sydney, Österreich Commonwealth Bank of Australia Vollzeit

    Senior Cyber Operations Engineer, Identity Lifecycle Management Other (Information & Communication Technology) Senior Cyber Operations Engineer-Identity LifecycleOpportunity to grow and develop your technical skillsJoin one of the most innovative cyber security teams in AustraliaWork with some of the best security minds in the industryAt CommBank we...

  • Senior Marketing Manager

    vor 2 Wochen

    Council of the City of Sydney, Österreich Insearch Talent Solutions Vollzeit

    Our client seeks a Senior Marketing Manager to champion strategic marketing initiatives, manage comprehensive campaigns, and enhance brand awareness to fuel business growth. This role involves leading and guiding the Digital Marketing Specialist and collaborating with cross-functional teams to align marketing strategies with business...

  • Senior Marketing Manager

    Vor 4 Tagen

    Council of the City of Sydney, Österreich Woolworths Limited Vollzeit

    Requisition ID 974022 - Posted - WooliesX - NSW - Fixed-term Full-time - Marketing & Communications Opportunity to leverage your experience in this dynamic team The Opportunity This is a senior role within Woolworths at Work – one of the fastest-growing and strategically vital areas of WooliesX. Woolworths at Work is a new business that has...

  • Senior Product Manager

    vor 1 Monat

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    Sizzling opportunity to manage and lead all NPD project launches for this Leading Food Brand | ASAP start | Report to Marketing Director | CBD | $150k Tasty Opportunity for this leading Food Brand | Fantastic Senior Product Manager opportunity Lead and Manage the entire Product strategy for ANZ | Retail and NPD focus CBD location | Great culture & WFH...

  • Head of Marketing

    vor 3 Wochen

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    Our client is is at the forefront of innovation and growth and is rapidly expanding their hospitality division across Australia.As the Head of Marketing, you will play a pivotal role in establishing and executing marketing strategies for our Client's new luxury food and beverage precinct in Sydney CBD. This is just the beginning - your responsibilities will...

  • Senior Development Manager

    vor 2 Wochen

    Council of the City of Sydney, Österreich Dawnstone Vollzeit

    As senior development manager, you will be a key member of our projects team, involved in all aspects of the development lifecycle.Responsibilities:Supervise and manage current and proposed residential projects, ensuring delivery within financial parameters and timelines.Regularly report to the China head office and directors.Lead and manage the construction...

  • Head of Marketing

    vor 1 Woche

    Council of the City of Sydney, Österreich Appreciating Talent Vollzeit

    Add expected salary to your profile for insights After recent commercial success and leadership changes, we are now in place to appoint a Head of Marketing for this market leader. With a footprint in place across Australia and a CEO who has invested in their professional infrastructure, coupled with funding in place, the platform is set for a Marketing...

  • Marketing Manager

    vor 2 Wochen

    Council of the City of Sydney, Österreich SKUTOPIA Vollzeit

    SKUTOPIA is a fast-growing Australian deep technology logistics startup. We’re building innovative ecosystems that power the booming e-commerce industry. Our team is driven to create innovative products, a sustainable planet and society, and on a mission to democratise and decarbonise logistics.At SKUTOPIA, we offer unique products that are revolutionizing...

  • Senior Brand Manager

    vor 2 Wochen

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    Delicious Senior Brand Manager role for this leading Food Brand | Manage end to end campaigns across TV, Radio, Outdoor, Social & NPD | $150k base + Tasty Opportunity for this leading Food Brand | Fantastic SBM opportunity Lead and Manage the entire brand strategy for ANZ | Retail and NPD focus CBD location | Great culture & WFH Flexibility | $150,000 base +...

  • Digital Marketing Specialist

    vor 1 Woche

    Council of the City of Sydney, Österreich Specialized Pipe Technologies Vollzeit

    Digital Marketing Specialist Work with leading brands Are you a driven Digital Marketing professional who wants to be a key member of our team in Sydney? We’re looking for an industry professional to help us continue our success, and that of our clients. THE ROLE Develop and implement innovative online marketing strategies. The Digital Marketing...

  • Lifecycle B2B Specialist

    Vor 6 Tagen

    Sydney, Österreich Canva Vollzeit

    Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also...

  • CRM Marketing Manager

    vor 2 Wochen

    City of Melbourne, Österreich ClearCompany Vollzeit

    An exciting opportunity is currently available for a mid-senior CRM Manager to create and implement a B2C customer lifecycle strategies...An exciting opportunity is currently available for a mid-senior CRM Marketing Manager to create and implement a B2C customer lifecycle strategies and customer journeys that have huge scope to drive growth revenue! The...

  • Senior Marketing Manager

    vor 2 Wochen

    City Of Stirling, Österreich Paul Carroll Shoes Vollzeit

    Paul Carroll Shoes are looking for an experienced Senior Marketing Manager to oversee our in-house Marketing Team. Please note this is an office position, not remote.This autonomous and diverse role spans across digital and traditional marketing including ecommerce for both retail (B2C) and wholesale (B2B). It requires a candidate with a breadth of...

  • Head of Marketing | Premium Hospitality Group | Hatted Venues

    Vor 6 Tagen

    Council of the City of Sydney, Österreich The People Pipeline Vollzeit

    Head of Marketing | Premium Hospitality Group | Hatted Venues Are you a strategic marketing leader with a passion for the hospitality industry? Do you thrive on creating and executing innovative marketing campaigns that captivate audiences? My retained client is seeking a dynamic Head of Marketing to join their team at a prestigious premium hospitality...

  • Key Account Manager

    vor 4 Wochen

    Sydney, Österreich Amazon Vollzeit

    Key Account Manager - New Seller Recruitment, Amazon Fashion - Seller ServicesJob ID: 2442609 | Amazon Commercial Services Pty LtdAre you familiar with sales and account management or with business development? Do you identify yourself with our motto "work hard, have fun, make history"? Amazon is growing in Australia: grow with us! Amazon is looking for a...

  • Lifecycle Audience Lead

    Vor 3 Tagen

    Sydney, Österreich Roman Health Pharmacy LLC Vollzeit

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...

  • CRM Automation Manager

    vor 1 Woche

    Council of the City of Sydney, Österreich Bluefin Resources Vollzeit

    CRM Automation Manager - Health & Wellness Direct Marketing & CRM (Marketing & Communications) Want to shape the future of automation and lifecycle whilst making a true purpose impact?We are privileged to partner with a leading innovator in the holistic wellness sector. Celebrated for its 20,000+% revenue growth over three years and is emerging as a...