Senior Marketing Specialist

Who we are:

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Senior Marketing Specialist with previous experience in the technology industry, who enjoys working in a multicultural and dynamic environment.

What you'll do:

As a Senior Marketing Specialist you’ll play a crucial role in implementing and managing market growth programs that drive revenue growth through our partner ecosystem. You will be responsible for collaborating with cross-functional teams to achieve sales targets and business goals. You will maintain open and regular communication with (internal and external) stakeholders to address concerns, share updates, and ensure successful program adoption.

• Spearhead end-to-end program management by diligently adhering to defined scope, implementing ongoing marketing enhancements, and supporting development of operational capacity for global adoption.
• Be a marketing evangelist for the Global Partner Program. Create understanding through various communication vehicles such as sales enablement training, partner newsletter, website updates, sales and marketing collateral, partner events and more.
• Architect and implement program roadmaps for partners that drive value and align with their business and marketing objectives.
• Establish strong rapport with assigned partner accounts to assess their marketing needs and advise on recommended paths based on competencies and program fit.
• Maintain product and marketing knowledge offered in the Global Partner Program, keeping abreast of solutions and strategies aligned to segment go-to-market approaches.
• Work with Segment and Channel Marketers to proactively manage marketing performance. Identify potential risks and resolve issues effectively for successful project outcomes.
• Leverage program results to continually improve structure, targeting, and messaging of the overarching program to drive adoption and advancement of program participants.
• Execute marketing tactics through various stages of the partner journey, such as creating program playbooks, overseeing the communication scheduling process, managing system (PX Hub) triggered announcements, monitoring performance dashboards, and administering key elements of the Ignite and Champions Program.
• Act as a global liaison for managing program budgets and co-marketing investment results. Provide monthly budget summaries for Management by working with the North America Channel Marketing and Regional Managers to track ongoing expenditures, forecast planned spending and calculate return-on-investment (ROI).
• Maintain a calendar of marketing activities and ensure tasks, deadlines and SLAs are met by collaborating with cross functional Teams including Revenue Operations, Partner Training, BTO, Segment Marketing,, Solutions Marketing, and Sales.
• Act as a primary marketing contact and consultant for partners applying for programs and seeking specialization credentials.

• 7+ years of experience as a Marketing Specialist or similar positions.
• Post-Secondary Diploma/Degree specialization in Marketing, Business, Communications or a related field.
• Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
• Thorough understanding of branding and marketing principles, integrated marketing and performance analytics and tools.
• Passionate about brand marketing and content marketing with excellent writing, editing and proofreading skills.
• Experience working within a technical or engineering organization/knowledge of the technology industry is an asset.
• High accuracy, meticulous attention to detail, and highly-organized
• Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
• Able to work well under pressure and respond to fast changing priorities and deadlines.
• Highly organized and able to manage multiple tasks and projects simultaneously.
• A well-defined sense of diplomacy, including conflict resolution, and relationship management skills.
• Excellent verbal and written communication skills, including comfort with delivering presentations and training.
• A strong team-player with the ability to engage with all levels of the organization.
• Entrepreneurial mindset and comfortable in a flat organization.
• Must stay relevant to technology, and should have the flexibility to adapt to the growing technology and market demands.
• Technical competence using workflow tools (WRIKE, Jira), CRMs (Salesforce), social media tools (Hootsuite, Sprout Social etc.), Marketing automation tools (Pardot, Zoho Campaigns, Mailchimp). As well as other software programs such as Google workspace (Sheets, Docs, Slides).

If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

How we work:

At Geotab, we have adopted a flexible first working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Click here to learn more about what happens with your personal data.