Conversion Rate Optimization

vor 4 Wochen

Mackay Regional, Österreich Rise People Vollzeit

Conversion Rate Optimization (CRO) Specialist
Victoria, BC or Remote Internal Support Full-time Apr 19, 2022

WANTED: CRO Expert To Take Over The DTC Game With Pilothouse

In the past 3 years, Pilothouse has grown to over 140 team members serving international clients and managing tens of millions of dollars in monthly ad spend – and we’re not slowing down anytime soon.

In fact, quite the opposite More doors are opening now than ever.

With a solid performance marketing agency foundation strengthened by our media arm, DTC (directtoconsumer.co), we’re well-positioned to launch our next division: CRO, Conversion Rate Optimization.

We’re looking for a CRO expert who can bring proven experience to the table while leveraging the decades of combined experience on the team already to spearhead this new growth initiative.

Our vision is to create a scalable, high-performance service offering to support our clients’ growth while tapping into the tens of thousands of brands within our network. 

So, if you’ve got the chops and are looking for an entrepreneurial environment and opportunity, let’s make it happen 

REQUIREMENTS:

  • 3+ years in diversified leadership roles, driving and implementing changes.
  • 3+ years of experience with CRO, web analytics, UX, marketing, or similar work experience.
  • Post-Secondary Education Discipline: Web Design & Development/Marketing/Business, or Related Field.
  • Experience with optimization testing tools such as Google Optimize, Adobe Target, Hotjar, Optimizely, etc.
  • Experience in front-end web design and development is a plus.

ESSENTIAL QUALITIES:

  • You’re always looking to have as much data as possible on your side.
  • You don’t accept the status quo, you’re always looking for the out-of-the-box solution.
  • By leaving ego at the door, when a test “fails” or has a negative impact, you learn from it.
  • You have a willingness to multitask and be flexible to take on varied responsibilities.
  • You are a reliable self-starter with attention to detail and a passion for quality.

THE DAY-TO-DAY:

  • Work with Pilothouse executives to define the CRO division’s growth goals and translate them into an aligned operational strategy and tactical roadmap.
  • Develop and iterate on a working service offering (i.e. audits, monthly retainers, one-time implementations, consulting, etc).
  • Plan, build, and execute on a team growth strategy for implementation and scale.
  • Fulfill and build processes to deliver core CRO activities including:
  • Executing A/B optimization tests that drive fundamental improvements to the website experience and performance for your clients.
  • Managing the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results-measuring, and recommendations.
  • Analyzing data, identifying key findings, making recommendations, and sharing testing results.
  • Partnering with customer Insights to ensure test tracking and data collection are properly set up within your tracking platforms.
  • Collaborating with various teams and stakeholders to understand customer priorities and pain points while developing tests/hypotheses.
  • Advocating for user-centred design methodologies and incorporating qualitative and quantitative research findings.
  • Managing project timelines and requirements to ensure projects are delivered with high quality and achieve expected results.

ABOUT PILOTHOUSE

We work with disruptive brands, big budgets, and make crazy ideas come to life

Our model is built upon the core values of Alignment and Transparency, which means, unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.

We are focused on building a team of hustlers who are passionate about the Direct-To-Consumer space and who are eager to learn and grow. We push each other to do awesome work, encourage team members to elevate daily, and bring even the wildest ideas forward.

Team culture is everything at Pilothouse. Along with foosball games and Friday night beers, we have regular check-ins to discuss industry trends and new opportunities. You'll work with a team that has decades of marketing experience who want to learn from you just as much as you will from them.

BENEFITS

  • Perks for our online team members:
  • Fun virtual events – we host company events to focus on fun and growth
  • Perks for if you’re ever in town:
  • Commuter friendly – we have bike storage inside our office
  • Beer on tap – cold, local beer waiting for you

APPLICATION INSTRUCTIONS – friendly hint – don't miss this part ;)

  • Attach your resume in PDF format
  • Attach a cover letter in PDF format

In your cover letter, include some major wins you’ve accomplished as a CRO that demonstrate your experience. If you love a challenge and are motivated to succeed in an innovative working environment, we're looking forward to meeting you

We appreciate your time and thank all applicants for their interest, but will only be responding to shortlisted applicants.

#J-18808-Ljbffr

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