Senior Brand Manager
vor 2 Wochen
Brand Management (Marketing & Communications)
We are looking for a Senior Brand Manager to lead our Pentavite portfolio. They will be responsible for the strategic planning and execution of global brand plans and campaigns for the Pentavite brand across the Australian market.
Reporting to the Senior Marketing Manager this role will work cross functionally and partnering with key internal and external stakeholders, this role drives the implementation of the brand strategy in the ANZ domestic market including ATL media, digital/social media, trade marketing, healthcare professional marketing and new product development.
This role is suited to both a seasoned Senior Brand Manager or a high performing Brand Manager looking to further develop your marketing experience and take that next step.
This is an on-site role based at our Head Office in Clayton, with the ability to work 1 day from home.
Key outcomes of the role include:
- Leading the planning and execution of Pentavite’s annual brand plan
- Managing consumer research projects (including U&A studies, brand health and NPD concept testing) and generating insights to inform future strategic planning
- Ideating and delivering innovation pipeline, working closely with cross-functional teams within the stage & gate process
- Collaborating with the Sales team to drive brand commercial delivery across Pharmacy, Grocery channels
- Collaborating with the Scientific Marketing team to deliver on Pentavite’s healthcare professional marketing strategy
- Leading internal brand reporting and presentations while developing marketing collateral and trade marketing materials
- Planning and delivery of brand awareness campaigns and post campaign reporting
- Manage the development and approval of artwork, collaborating with our internal Graphic Design and gaining internal and external regulatory approvals prior to execution
- Monitor, report and provide recommendations based on key brand campaigns, category performance, market trends and competitor activity
- Owning and managing the Pentavite marketing budget
As the successful candidate, you will have;
- Tertiary qualification in Marketing, Business, Commerce or related field
- 5+ years’ experience in a Marketing, Brand Marketing or in a similar role with strong product and project management experience.
- Experience in FMCG, consumer goods or healthcare industry highly regarded
- Strong commercial acumen, managing brand budgets and P&Ls
- Experience in qualitative and quantitative market research
- Team player attributes and ability to work cross-functionally
- Strong interpersonal and communication skills to develop and maintain positive relationships
In return, you will receive:
- Competitive salary with Yearly Bonus Incentive Program
- The opportunity of working for a well-established, energized, and rapidly growing organisation.
- Range of competitive employee benefits including a paid parental leave program
- Access to LinkedIn Learning
- Access to flu vaccines, skin checks & healthy heart checks yearly
- Options to purchase additional leave
- Salary packaging & novated lease options
- Family and Friends quarterly product allowance across the Life-Space product range- $1000 of free products each year
- Benefits and eligibility listed may vary depending on your position and location and may be subject to change
Which of the following statements best describes your right to work in Australia?
How many years' experience do you have as a brand manager?
Have you worked in a role where you were responsible for brand planning?
What's your expected annual base salary?
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Life-Space Group Pty LtdAt Life-Space Group, it’s our mission to make the latest scientific advances in microbiome health available to all, and to lead the way in paediatric supplementation.
We are committed to supporting people’s health and wellbeing by developing the highest quality, specialist formulations based on scientific research.
Life-Space Group companies include Life-Space Probiotcs and Pentavite, Cobrams and Elmore Oil.
Building on over 20 years of manufacturing expertise in therapeutic products through our Australian manufacturing, we’re a vibrant player in the health industry for the Australian and global marketplace.
At Life-Space Group, it’s our mission to make the latest scientific advances in microbiome health available to all, and to lead the way in paediatric supplementation.
We are committed to supporting people’s health and wellbeing by developing the highest quality, specialist formulations based on scientific research.
Life-Space Group companies include Life-Space Probiotcs and Pentavite, Cobrams and Elmore Oil.
Building on over 20 years of manufacturing expertise in therapeutic products through our Australian manufacturing, we’re a vibrant player in the health industry for the Australian and global marketplace.
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