Brand Manager
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Brand ManagerPlant/Site: HO Melb Rivalea
Date Posted: 14 May 2024
JBS Australia is a part of the global JBS business, which is the largest animal protein business in the world, and second largest food company with operations in North America, South America, Europe, Australia and New Zealand.
JBS Australia’s Pork Division has approximately 1500 employees spread across our three processing facilities as well as seven farms and three feed mills across Victoria, New South Wales, and South Australia.
Our people are our greatest asset. We are a multicultural business with a diverse group of people that create inclusive and vibrant workplaces. Our success is a result of the determination, innovation and hard work of our team members. We recognise that the ability to meet and exceed our goals comes from our people who work within the business. We have a strong safety culture and our goal is to help our team members succeed in their roles and advance in their careers.
About the Role
The JBS Pork Division – Sales & Marketing team is currently searching for a Brand Manager to join the team in a permanent full-time capacity, at the Port Melbourne Head Office. As a member of the marketing division, you will report directly to the Head of Marketing & Category. This role holds significant importance within the team and entails leading and overseeing the management of the Riverview Farms, Murray Valley Pork, and Family Chef brands. Your primary responsibilities will include:
- Lead the development and implementation of a comprehensive brand strategy to ensure a strong return on investment (ROI).
- Conduct in-depth consumer research and analyse category data to gain valuable insights.
- Identify and define target audiences for effective marketing campaigns.
- Oversee the execution of marketing campaigns with a focus on reaching the intended audience.
- Monitor and analyse brand performance and gather data-driven insights to optimise strategies.
- Take charge of the creative process for packaging, communications, advertising, consumer and trade promotions across various brands and channels.
- Take responsibility for managing the product portfolio, continuously seeking opportunities to enhance product, packaging, and performance.
- Proactively explore and evaluate new market, category, and segment opportunities while championing innovative initiatives that drive profitability and volume growth without negatively impacting existing sales.
- Develop a clear and compelling brand positioning, messaging, and value proposition to differentiate it in the competitive market.
- Collaborate closely with agency partners, providing them with clear project briefs to ensure successful execution of marketing initiatives.
- Work collaboratively with cross-functional teams, particularly NPD (New Product Development) and Sales, to strengthen brand awareness, improve the consumer experience, and boost sales performance.
About You
- Highly strategic and innovative brand professional, known for meticulous attention to detail and successful execution abilities.
- Possesses at least 3 years of valuable experience in brand management, demonstrating a track record of achievements.
- Holds tertiary qualifications, ideally in Business Management, Marketing, or Communications, showcasing a strong educational foundation.
- Exceptional relationship-building skills, adept at engaging effectively with various stakeholders.
- Possesses an in-depth understanding of measuring and optimising ROI in brand and trade marketing investments, leading to impactful outcomes.
- Well-versed in marketing and product portfolio strategies, enabling the formulation of effective business plans.
- Demonstrates advanced computer proficiency, utilising technology to enhance brand initiatives.
- Proven ability to thrive under deadlines and efficiently manage projects, ensuring timely and successful delivery.
- Impressive presentation and creative talents that elevate brand messaging and storytelling.
Interested? APPLY NOW
If you have any queries regarding this opportunity, please email the Rivalea Talent Acquisition team at recruitment@rivalea.com.au
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