Performance Marketing Director

vor 3 Wochen

Council of the City of Sydney, Österreich Murmur Vollzeit

Digital & Search Marketing (Marketing & Communications)

We need a capable, knowledgeable, Performance Director to run / develop /build out our Performance Media team and support our Head of Media. 

This is an opportunity for a passionate and motivated digital marketer to work with exciting clients to deliver digital marketing campaigns across Digital SEM, PPC, Programmatic, and Paid Social channels.

For you to be successful as a media profession, you will be required to focus on 5 key areas of competency:

1. Performance Marketing & Campaign Strategy

Own the planning and strategy of campaigns

  • Lead the Performance Media team in the use of Murmur planning process to create the media strategy, plan, and implementation.
  • Play a leading role in strategic development of client brands, as well as campaigns.
  • Ensure in-depth and knowledgeable assessment of all performance marketing options, using media research tools to deliver innovative insights
  • Lead our clients online presence across website content, Paid Social, SEM, Programmatic, Shopping & Display channels. 
  • Understand the setup, tracking and tagging of campaign activity, and be able to implement conversion tracking across client Tag Manager or other platform accounts.
  • Deliver rich data-driven insights to improve campaign performance.
  • Present detailed communications and media plans to clients with supporting rationale for key decisions and budget placement.
  • You will have a deep knowledge and ability to plan, build and deliver digital advertising campaigns for our clients on Google Ads, and Facebook Paid Social Advertising.
  • Ensure reporting contains platform, consumer and market data to deliver innovative insights and recommendations.

Measurements

  • Positive feedback from client, team and manager.
  • Attend strategy / innovation training courses to improve self-development.
  • Evidence of integration with other teams, units, agencies and/or 3rd parties.

2. Performance Media Execution

Deliver best in class performance marketing and delivery of campaigns

  • Using our proven methodologies, 3rd party reporting tools, and marketing automation platforms, you will ensure those strategies come to life and grow the client’s business through digital channels.
  • You will demonstrate and be able to effectively use data and analytics to understand performance and continually optimise campaigns, & channels with a focus on ROI.
  • You will deliver insights for improvements to client website and landing pages, creative, key channels and marketing

Measurements

  • All work is of a high standard and delivers to brief on time.
  • Enter campaigns into Media Awards, and be short-listed for at least one.
  • Positive ad hoc feedback from clients

3. Commercial

Finance

  • Monitor and report on agency contractual KPI’s
  • Understand the drivers of key commercial arrangements with clients, Murmur, and third parties.
  • Provide budgeted forecasts for platforms and channel spending for campaigns.
  • Promote additional services and channels for client consideration.

Measures

  • Ensure internal and external media /campaign queries are resolved quickly and with supporting documentation or rationale.
  • Delivery on the teams financial and campaign targets (as set out in your Media Plans)

Effective management & leadership of any direct reports

  • Ensure all direct reports have a Personal Development Plan.
  • Conduct bi-annual performance reviews, and frequent development discussions using a coaching approach and methodology.
  • Be responsible for assessing the training needs of your direct reports and ensure attendance at all relevant training sessions.
  • Maximise team productivity by clear delegation to direct report of all tasks

Measures

  • Completion of Personal Development plans of all direct reports.
  • Conduct daily ‘on the job’ coaching and upskilling of direct reports.
  • Develop direct reports to a level to be promoted.
  • Provide 360 feedback to help and aid in development and performance.

5. Personal Growth

Invest 10% of time to personal development

  • Use 1 x week of additional Paid Leave from the Agency, to grow and develop in a non-work activity.
  • Ensure you and your team live to the Murmur Values.
  • Develop leading presentation and writing skills.
  • Be an expert on current industry issues and trends.
  • Make a contribution to Murmur or the industry beyond those listed in this JD.
  • Enter awards, write articles, speak at conferences.

Measures

  • Positive 360 degree feedback from peers and clients.
  • Regular PDP catch ups with your Manager and direct reports.
  • Request and learn from a mentor.

Qualifications Required:

Degree in Marketing or Related Field
 

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