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Paid Media Specialist
vor 2 Wochen
Digital & Search Marketing (Marketing & Communications)
PPC Digital Specialist
Digital Marketing Agency
Sydney - Hybrid
$120k package
We are seeking an experienced, ambitious and results driven PPC specialist to join our digital marketing agency. As a paid media specialist, you’ll be given ownership over paid media programs for
a small portfolio of clients. Taking ownership of client’s campaign management across planning, execution, optimisation, reporting to deliver on growth goals.
Position Goals:
- B2B or Professional B2C experience is essential clients who are
- Executing strategic marketing campaigns aligned with business objectives, target audiences and budgets.
- Collaborating with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
- Research and analysing consumer insights to identify target audience segments, preferences, and behaviours.
- Tracking campaign performance, analysing data and metrics and providing actionable insights and recommendations for campaign optimisation.
- Managing relationships with clients to ensure timely and effective campaign execution.
- Leveraging digital marketing channels to maximise campaign reach and engagement.
- Ideate and implement comprehensive campaign plans and timelines,
- ensuring seamless execution and delivery.
- Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion.
- Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI.
- highlighting the key findings and recommendations.
- Identify opportunities for campaign improvements and implement strategic adjustments as needed.
- Budget management and pacing, effectively allocate and pace media spend across the channels that you manage to drive business results.
- 4+ years’ proven experience in Google Ads & Facebook Ads. Planning,
- executing, optimising campaigns. With a track record of successfully
- executing marketing campaigns.
- Experience across key platforms including LinkedIn Ads, YouTube, Display Programmatic, TikTok a plus but not required. We will provide training as required.
- Proficiency in using analytics and reporting tools to measure campaign performance.
- Proficiency in digital campaign tracking setup, UTM tagging, Google Tag Manager.
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