Digital and Media Manager

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands.Be part of an exciting business where employees are recognized and career growth is supported.

To continue our success, we currently have an exciting opportunity for a Digital and Media Manager . This is a key role within the PepsiCo ANZ Media team supporting the ongoing digital acceleration by leading impactful, paid digital and media strategy across our Snacks & Beverages portfolio to drive increased efficiency and effectiveness to improve overall media ROI. This role would work closely with the following cross-functional partners; PepsiCo ANZ Brand Marketing, Shopper, E-comm, Data team, IT and Legal, along with external digital and media agencies.

Responsibilities

Key Responsibilities:

Media Strategy & Data Activation

• Collaborate with brand teams and media agencies to optimize annual campaign media plans for ROI.
• Lead real-time optimization and reporting with media agencies to refine campaigns and deliver post-campaign reports.
• Execute media transformation agenda in NZ aligned with AU objectives, integrating PepsiCo planning principles.
• Champion audience-led test and learns across JBP partners, collaborating with global Salesforce for new audience creation.
• Build media and digital capability across snacks, beverages marketing team, and ANZ business.

Digital Acceleration

• Lead and Manage JBP deliverables with ANZ media agencies, aligning with global priorities and partner with functions to leverage JBP capabilities across all aspects of the ANZ business
• Lead new digital/social channel exploration, relativity assessment and education

Platform Management

• Manage all existing and any new media/digital support platforms. This includes platforms that focus on creative optimisation, approvals, social listening, and analytics.

Qualifications

About you:

• 5+ years of experience in Digital transformation, Media, or Marketing with a Digital focus. Data & Analytics experience is a plus.
• Strategic thinker with strong execution skills, adept at influencing decision-makers and refining questions.
• Proven project management abilities, capable of independently leading projects on time and within budget.
• Highly collaborative with a track record of building trust-based relationships, including external agency management.
• Excellent communication skills (verbal & written), effective across diverse stakeholders.
• Comfortable in fast-paced, matrix environments with a strong digital background.
• Experience in technology/digital and data-driven transformations, skilled in structured problem-solving.

For you:

• We offer a competitive benefits package
• Access generous leave options (e.g. wellness, birthday, volunteer, purchase additional leave/cash out leave)
• We understand that bringing the best version of yourself to work means looking after yourself holistically. Our Health & Wellness programs support you with all dimensions of wellness
• Access learning programs for your professional development, as well as our global offerings and online courses.

About us:

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.

• Recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
• Recognised as an WGEA Employer of Choice for gender equality for the past 12 years and is one of the leading organisations in this space.
• Gender Tick (NZ)
• Family Friendly Certification (AU)

Pep+ (PepsiCo Positive) is the future of our organization – a strategic end-to-end transformation, with sustainability at the center of how we will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people. It is our roadmap for becoming the global leader in convenient foods and beverages and a leading actor in the transformation of the global food system.

With a large portfolio of food and beverage brands , PepsiCo Australia & New Zealand employs more than 1,600 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith’s Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands.

Interested? Know someone who might be? This is a great opportunity to join the PepsiCo ANZ team.

PepsiCo’s hiring process:

Submit your application Interview(s) and skills evaluation Online Assessment process Background checks

At PepsiCo, we believe what makes you unique, makes us better. We embrace equal opportunities for all employees. We believe that our people are our best asset and understand the importance of bringing different perspectives, different lenses and different experiences to our workplace. We are committed to building and supporting an inclusive workforce that truly reflects the global communities we operate within. We encourage women, people with a disability, Aboriginal and Torres Strait Islander, LGBTQI+ and people from culturally and linguistically diverse backgrounds to apply.

In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo’s Privacy Policy which can be found at the bottom of the page on PepsiCo’s website www.pepsico.com.au

About you:

• 5+ years of experience in Digital transformation, Media, or Marketing with a Digital focus. Data & Analytics experience is a plus.
• Strategic thinker with strong execution skills, adept at influencing decision-makers and refining questions.
• Proven project management abilities, capable of independently leading projects on time and within budget.
• Highly collaborative with a track record of building trust-based relationships, including external agency management.
• Excellent communication skills (verbal & written), effective across diverse stakeholders.
• Comfortable in fast-paced, matrix environments with a strong digital background.
• Experience in technology/digital and data-driven transformations, skilled in structured problem-solving.

For you:

• We offer a competitive benefits package
• Access generous leave options (e.g. wellness, birthday, volunteer, purchase additional leave/cash out leave)
• We understand that bringing the best version of yourself to work means looking after yourself holistically. Our Health & Wellness programs support you with all dimensions of wellness
• Access learning programs for your professional development, as well as our global offerings and online courses.

About us:

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.

• Recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
• Recognised as an WGEA Employer of Choice for gender equality for the past 12 years and is one of the leading organisations in this space.
• Gender Tick (NZ)
• Family Friendly Certification (AU)

Pep+ (PepsiCo Positive) is the future of our organization – a strategic end-to-end transformation, with sustainability at the center of how we will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people. It is our roadmap for becoming the global leader in convenient foods and beverages and a leading actor in the transformation of the global food system.

With a large portfolio of food and beverage brands , PepsiCo Australia & New Zealand employs more than 1,600 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith’s Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands.

Interested? Know someone who might be? This is a great opportunity to join the PepsiCo ANZ team.

PepsiCo’s hiring process:

Submit your application Interview(s) and skills evaluation Online Assessment process Background checks

At PepsiCo, we believe what makes you unique, makes us better. We embrace equal opportunities for all employees. We believe that our people are our best asset and understand the importance of bringing different perspectives, different lenses and different experiences to our workplace. We are committed to building and supporting an inclusive workforce that truly reflects the global communities we operate within. We encourage women, people with a disability, Aboriginal and Torres Strait Islander, LGBTQI+ and people from culturally and linguistically diverse backgrounds to apply.

In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo’s Privacy Policy which can be found at the bottom of the page on PepsiCo’s website www.pepsico.com.au

Key Responsibilities:

Media Strategy & Data Activation

• Collaborate with brand teams and media agencies to optimize annual campaign media plans for ROI.
• Lead real-time optimization and reporting with media agencies to refine campaigns and deliver post-campaign reports.
• Execute media transformation agenda in NZ aligned with AU objectives, integrating PepsiCo planning principles.
• Champion audience-led test and learns across JBP partners, collaborating with global Salesforce for new audience creation.
• Build media and digital capability across snacks, beverages marketing team, and ANZ business.

Digital Acceleration

• Lead and Manage JBP deliverables with ANZ media agencies, aligning with global priorities and partner with functions to leverage JBP capabilities across all aspects of the ANZ business
• Lead new digital/social channel exploration, relativity assessment and education

Platform Management

• Manage all existing and any new media/digital support platforms. This includes platforms that focus on creative optimisation, approvals, social listening, and analytics.

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