Social Media Content Creator

We are thrilled to offer an exciting opportunity for a creative, charismatic, and driven individual to join our passionate team as a Social Media Content Creator and Marketing Specialist, to spearhead all-things-content at Contour Education

Who Are We

We empower students and their studies by providing highly engaging small-group tutoring designed to prepare them for school assessments and final exams. Our sessions are presented by experienced but young tutors who can teach the study design in a simple and intuitive yet engaging way.

Over 3,000 students and 70 staff have joined our tutoring services since our founding in 2020. Our growth is a testament to our dedication to providing ALL our students and parents with a high-quality tutoring experience (from 24/7 personal support to on-demand resources) and our commitment to helping them achieve their goals. We were listed as the 17th Fastest Growing Startup by the Australian Financial Review in 2022 and recently ranked again for 2023, and we're continuing to multiply year over year

It's our vision to reshape education, starting with tutoring.

The Role

Until now, our founders have largely projected our voice and vision to our students, their parents, and the rest of the world. However, as our company continues to expand rapidly, the need for a dedicated individual and creative powerhouse to take charge of content creation and marketing at Contour has become increasingly apparent. This role is your canvas to create compelling stories that resonate with our students, parents, and the world, showcase our unique tutoring approach, and spread the word about our vision to reshape education.

As a Social Media Content Creator & Marketing Specialist, you'll be at the heart of our digital presence. Your mission is to craft and execute a content strategy that amplifies our brand, engages students and parents, and drives growth.

In this role, you will work closely with our core team at Contour, and lead not only organic social media content creation, but also paid advertising and marketing campaigns for our rapidly-expanding tutoring programs. You will have the opportunity to showcase the passion of our team, and the quality of our services, that have both helped us grow so much, so quickly

With your finger on the pulse of the latest Instagram reel trends and song choices, you'll bring the Contour story to life across all channels (Facebook, Instagram, Google, LinkedIn, YouTube, Podcasts...). Your creativity will not only attract new students and parents to Contour, but will also deepen our relationship with our existing community and even Contour alumni. You'll have the autonomy to experiment with different types of content, from captivating visuals and inspiring stories, to informative posts and behind-the-scenes glimpses of life at Contour.

This role is best suited for someone confident, outgoing, and keen to jump in front of a camera (and also, point a camera at fellow Contour team members). You will be the face and voice of our online content, as well as curating content with the team - from shooting interviews that show the impact we've had on our students, to videos that show our team of amazing tutors and their own journeys, and much, much more.

This role will require consistent part-time hours in-person at our offices, and it offers the prospect of transitioning into a full-time position, given a sufficient workload and commitment from you

Why Contour, and Why This Role?

Working in our collaborative environment with an energetic team is a fantastic opportunity to let your creative brain thrive, hone your marketing skills, and learn heaps along the way At Contour Education, you’ll get an inside look at one of the fastest growing start-ups in education in Australia. Our team is super driven and hard-working, but we’re all easy-going and friendly, and we love our frequent (paid-for ) team dinners and meet-ups, where you’ll get to talk and vibe with everyone.

Our goal is to reshape education, starting with tutoring. We think there's an opportunity for a brand and organisation to create a significant impact on school-level education in Australia. We believe, through the implementation of technology and modern business practices, learning can be much more enjoyable and effective for students. As we progress, our small steps start to become big strides, as we make major advances in the resources & support we provide to our students.

Rather than creating ad campaigns for an out-of-touch corporate organisation, or creating cringeworthy videos that feel inauthentic or forced, you'll harness your creativity and work with our young and energetic team to display Contour's brand in its true, vibrant colours - our students and their journeys at Contour, our passionate team of tutors, our offices, our culture, our study and work environment, and much, much more

We strongly believe that if you want to apply your marketing and content creation skills in the education space, Contour is the place to be We have heaps of exciting content planned - and if you're someone that enjoys being social and working alongside smart, passionate people, then this might just be the role for you

Comprehensive Training & Support

We also understand that this role might seem a bit daunting because of the high expectations of taking creative responsibility for the Contour brand, but rest assured, we’re dedicated to making sure you’re well-prepared from day one. When you join, you'll be properly onboarded with all the support and personal feedback you need to settle in, and you'll work closely with the founders and gain a deep understanding of the voice and personality of our brand. You'll also be thoroughly introduced to all our current marketing and content creation systems and processes, including our support staff and teams that work on graphics design and creatives.

Key Responsibilities

As our Social Media Content Creator & Marketing Specialist, you'll work on a range of duties which include but aren't limited to:

• Develop and maintain a cohesive social media strategy to boost brand awareness, engagement, and conversions across channels like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Create engaging content tailored to each platform's audience. Proficiency in videography, image, and video editing is highly desirable, enabling the creation of high-quality, original content that resonates with our audience and stands out in a crowded digital landscape.
• Monitor social media trends and insights to optimize content strategy and execution for better performance and engagement.
• Analyze social media campaign performance, adjust strategies to meet goals, and report insights to stakeholders.
• Collaborate with tutoring and support staff to showcase success stories, tutor profiles, and student achievements, using advanced content creation skills to highlight their narratives compellingly.
• Lead marketing initiatives and campaigns, including hiring drives, to advance brand goals and expand the team, leveraging creative and engaging multimedia content.
• Manage community engagement, responding to comments and fostering a positive online environment, while also creating visually appealing responses when appropriate.
• Oversee paid marketing campaigns on Facebook, Instagram, and Google Ads, including SEO and AdWords, to complement organic efforts and maximize reach and conversion, utilizing targeted visuals and videos for ad content.
• Execute content marketing strategies with a focus on SEO and creative content creation, including high-quality videography and editing, to enhance organic visibility and attract the target audience.

Expected Hours

• Minimum of 20 hours/week at our Glen Waverley office, with the opportunity to increase to a full-time workload :)

Skill Requirements

• Honesty and Integrity
• Creativity and a Keen Eye for Design
• Excellent People Skills
• High Level of Empathy
• ️ Exceptional Communication Skills
• Detail-Oriented & Organised
• Energy and Enthusiasm
• Independence & Proactiveness
• Ability to Build and Maintain Relationships
• Willing to Listen, Learn & Lead
• Proficiency with Content Creation Tools and Platforms
• Experience in Videography/Image Editing/Video Editing
  

Experience Requirements

• Completed the VCE and Performed Well
• Bachelor's Degree (or higher) in Marketing, Communications, Business, or Related Field
• 2+ Years of Experience with Social Media Management and Content Creation
• Hands-on Experience with Facebook/Instagram Paid Ads, Google AdWords, SEO/SEM.

NOTE: These are not hard-fast requirements; however, they are favourable to your application.

Personal Requirements

• ️ Passionate, and Engaged (we want you to genuinely interested in working in education)
• Long-Term Mindset & Vision (if you're selected, we'd like you to come for the ride for as long as you can)
• Genuine Desire to Help Students & Parents (it's our goal to help students achieve their potential)
• Ability to Commit to Hours (e.g. can't constantly reschedule or miss work)
• Travel to Glen Waverley, and occasionally to Box Hill and Melbourne CBD (so you can cover all our campuses)
• Sign an NDA (e.g. can't distribute our resources/company info to others)
• Agree to a non-compete clause (e.g. you can't work with similar organisations)
• Past VCE Graduate (we still accept applications from non-VCE graduates, just it helps)

• Competitive benefits and pay, recognising the pivotal role of digital marketing in our growth.
• Opportunities to shape the brand voice and strategy of a rapidly growing educational startup - in a non-corporate setting, giving your creativity a chance to really shine
• As we grow, so do your opportunities - envision a path that can lead to leadership roles within a dynamic start-up.
• Personalised mentorship, training and professional development, dedicated to refining your digital marketing and content creation expertise.
• Join an environment where team success is celebrated, - where your ideas make a real impact, while simultaneously boosting your public speaking, leadership, and collaboration skills.

Your expertise has the power to transform education. In this role, you won't just be creating content; you'll be part of a mission to innovate and reshape how students learn. If you're eager to make your mark in a growing company and influence education positively, we want you on our team

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