Brand Activation Manager
vor 3 Wochen
Join a growing global business and work with a number of high performing brands across the health, wellness and beauty industry
22nd April, 2024About DBG Health:
DBG Health is an independent health, wellness, and beauty company with headquarters in Melbourne, Australia and over 800 professionals collaborating successfully to deliver affordable health, wellness, and beauty solutions for all.
About VidaCorp:
DBG Health’s consumer division VidaCorp specialises in over-the-counter medicines, wellness, personal care and beauty products with the aim of providing consumers with quality products at an affordable price. Some of the brands in their portfolio include MCoBeauty, Nude by Nature & SkinB5, to name a few.
About the role:
VidaCorp is looking for a dynamic & creative Brand Activation Manager to join their rapidly growing team based in Auckland. Working closely with the Marketing Manager, the successful applicant will engage consumers with exceptional brand experiences that grow brand equity and drive sales across DBG NZ’s Health, Wellness and Beauty portfolio of brands.
Key responsibilities:
- Lead the development & deployment of shopper marketing activations across brands & channels to support the delivery of business targets.
- Collaborate with the marketing and sales teams to launch new brands and products to market.
- Monitor sales & brand performance to understand ROI on investment choices & optimisation opportunities.
- Stay on top of the latest trends/tools/innovations, continuously seeking new ways to connect with our consumers and customers.
- Manage brand & customer events as required so that they are delivered on time, on budget & on brief.
- Support on the development & deployment of social activations as required.
About DBG Health:
DBG Health is an independent health, wellness, and beauty company with headquarters in Melbourne, Australia and over 800 professionals collaborating successfully to deliver affordable health, wellness, and beauty solutions for all.
About VidaCorp:
DBG Health’s consumer division VidaCorp specialises in over-the-counter medicines, wellness, personal care and beauty products with the aim of providing consumers with quality products at an affordable price. Some of the brands in their portfolio include MCoBeauty, Nude by Nature & SkinB5, to name a few.
About the role:
VidaCorp is looking for a dynamic & creative Brand Activation Manager to join their rapidly growing team based in Auckland. Working closely with the Marketing Manager, the successful applicant will engage consumers with exceptional brand experiences that grow brand equity and drive sales across DBG NZ’s Health, Wellness and Beauty portfolio of brands.
Key responsibilities:
- Lead the development & deployment of shopper marketing activations across brands & channels to support the delivery of business targets.
- Collaborate with the marketing and sales teams to launch new brands and products to market.
- Monitor sales & brand performance to understand ROI on investment choices & optimisation opportunities.
- Stay on top of the latest trends/tools/innovations, continuously seeking new ways to connect with our consumers and customers.
- Manage brand & customer events as required so that they are delivered on time, on budget & on brief.
- Support on the development & deployment of social activations as required.
Skills/Quals we need:
- 5 years’ experience in category/shopper/marketing roles
- Demonstrated ability delivering impactful shopper marketing plans
- Effective management of A&P budgets
- Proven ability to interpret and apply data insights
- High-energy self-starter as well as collaborative team player
- Capable of delivering high volume projects and dealing with ambiguity
Why choose us?
At DBG, todays’ ideas are implemented tomorrow; this is a rare opportunity to achieve immediate career satisfaction by personally developing the customer-base of a business actively creating growth. With International expansion underway, plus consistent acquisition and integration of well-known consumer brands, VidaCorp’s business development function is critical. Join the team today and make a real impact in your field- and be a part of DBG Health’s Success Story.
Apply today and one of our dedicated Talent Acquisition Specialists will be in touch.
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in. Apply For Job #J-18808-Ljbffr
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