Category Marketing Manager
vor 1 Woche
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Who are We?
We are an iconic Australian brand.
With our instantly recognisable logo, we are one of the most iconic brands on the Australian retail market. It brings us loyal customers who love and trust us. From first baby clothes to first fashion moments, we have created special memories that families across the country hold dear. By making affordable quality and style accessible for all, we have built a reputation for helping Australian families live better.
We are transforming.
We are at the start of a long term brand renewal journey, and an exciting enterprise brand transformation. That means meaningful and exciting work that you can play a real part in.
We are brand ambassadors.
You’ll be challenged and inspired in equal measure to create beautiful content, showcasing our amazing product range. You'll be the voice of our brand, telling our customers exactly who we are and what we can give them. You'll tell stories about what's important to us like sustainability, community and doing the right thing. And we’re a close team – friendships are made here, and you'll find leaders who support you with great feedback so you can be your best.
We are ambitious, innovative, inclusive and unstoppable.
We’re change makers, committed to making a real difference.
That’s Who We Are. That’s Target.
What will you do?
We have an exciting opportunity for a Category Marketing Manager to join our amazing Marketing team on a 12 month contract The primary purpose of this role is to lead the planning, development, and implementation of category short, long, and always on communication strategy to drive commercial category performance.
The Category Marketing Manager is also responsible for end-to-end project management of Kids, Toys, Soft Home & Events category sales, lead seasonal events and campaigns, such as Mother’s Day, in line with Target’s values and the management of two category marketing specialists.
Responsibilities will include but not limited to:
- Leverage customer insights, data and business objectives to develop short and long term category strategy
- Translate the Category strategy into actionable communications plans
- Responsible for alignment of all Brand Communications to Brand vision, strategy and adherence to brand style guide
- Work closely with the Insights, Analytics and Performance Marketing teams to become the expert in customer for category and competitor landscape
- Develop a clear POV for both long term and short term agile opportunities to drive commercial outcomes
- Inform what category activity is commercially required into the marketing plan
- Partner with merchandise team as customer expert, to inform and build joint strategies on grow, maintain, decline categories
- Responsible for managing the ‘on time, in full and within budget’ delivery of relevant external agencies and suppliers.
- Responsible for leading the development, completion and communication of the quarterly PIR’s to ensure ongoing improvement and efficient use of marketing funds.
What are we looking for?
We are looking for an individual who has exceptional experience in building strategic category marketing plans that drive incremental and sustained commercial growth and is able to translate customer and business insights into effective communication strategies.
You will have the following qualifications, experience and knowledge:
- 7+ years’ marketing and communications experience in retail, FMCG or major brands
- Tertiary qualification (Marketing, Media, Communications).
- Sound understanding of retail business
- Experience in making a commercial impact, that is measurable and scalable with marketing plans.
- Demonstrated understanding of integrated marketing projects (i.e. writing briefs based utilising clear customer insights)
- Proven ability to work and deliver projects as part of a cross-functional team resulting in fully integrated campaigns
- Proven ability to engage stakeholders through the development, execution and review process of customer communications.
- Proven results working in a complex, fast-paced environment with multiple stakeholders and tight timelines
- Experience in leading a team by providing clear direction, coaching and guidance
What will you get?
Target has some great benefits, including:
- Great career opportunities across the Wesfarmers Group.
- Team Member discounts across Target, Kmart, Bunnings, Officeworks and Catch Membership.
- A free One Pass membership offering free delivery across Kmart, Target & Catch on eligible product.
- Access to Employee Assistance Program.
- Convenient location next to freeway and train station, with free onsite parking and a café
- Novated leasing options.
- Paid parental leave scheme.
- Flexible hybrid work arrangements through our Flex Where, Flex When, Flex Well policy, spending 60% of your week in our Target Store Support Office (including Work-From-Home days with a real work-life) balance.
- Reflection room, space for prayer, meditation, or time for yourself.
- A Supported Learning and Career Development program.
- Opportunity in Wesfarmers Share Plan access (where eligible) and to participate in a bonus program (where eligible).
We believe that all team members should feel valued, respected and safe irrespective of your gender, ethnicity, indigeneity, religious beliefs, education, age, disability, family responsibilities, sexual orientation and gender identity and we encourage applications from all candidates.
As part of our recruitment process, we will be conducting Pre-Employment Checks with our successful candidates – this will include a police check. Talent Acquisition will provide further updates to candidates as they progress through our recruitment process.
Candidates interested in this position should apply directly to this advertisement as we are not accepting applications from recruitment agencies. “We are a Circle Back Initiative Employer – we commit to respond to every applicant”.
If you would like to explore a career with Target and this sounds like the perfect role for you – apply now
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