Ecommerce Lead
vor 1 Monat
As an Ecommerce Lead you contribute to digital profitable growth, playing a critical role in optimizing the digital shopping experience for our customers in the sales markets.You are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app).Conducting analysis to understand current trends, search insights, customer behaviour and inventory availability, you ensure an experience that delivers on both commercial performance and brand perception.You work closely with various functions, including Omni Merchandising and Customer Activation & Marketing, to drive omni sales performance while delivering aseamless, relevant shopping journey.
Key responsibilities:
- Day-to-day planning and execution of product exposure (and associated content) within your department page/s on .com and app to secure both commercial performance and brand perception.
- Secure and drive publishing of content in line with daily commercial customer plan as well as ad hoc adjustments as needed to secure optimal performance.
- Execution and optimisation of product ranking based on analysis and understanding of current trends, customer behaviour, and inventory availability as well as commercial packs.
- Execution of deals & discount activities, optimization of execution through content publishing and exposure tactics
- Work together with Experience Lead and Customer Activation & Marketing team to align campaigns and activations to capitalize on recent trends and insights.
- Provide insights and feedback to regional/sales market Omni Merch team to guide product strategy and to regional/sales market CAM team to guide customer strategy.
- Optimisation of navigational entries based on performance and customer behaviour in line with overall product exposure strategy as well as internal search including addition of synonyms and creation of relevant search landing pages.
- Stay updated on fashion industry trends, customer preferences, and competitive activities to adjust site merchandising activities accordingly.
To be successful in the role as Ecommerce Lead, we believe you have strong e-commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising.You are data driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions.Your interest in fashion retail and market trends, enables you to make informed decisions on product placement.Alongside this we believe your clear communication and collaboration skills that enable you to work closely and effectively with a cross-functional team.
What you need to succeed:
- Experienced within Ecom with understanding of the total digital ecosystem and its synergies.
- Strong analytical skills, including ability to interpret sales data, search trends, and web analytics to make informed decisions on product exposure.
- Commercial salesmanship with drive to achieve results and hit goals.
- Proficiency in site merchandising principles, able to create appealing and performing experience online.
- Expertise in eCommerce platforms and content management systems to manage product listings and website content effectively.
- Effective communication and collaboration skills to work with cross-functional teams.
- Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals.
- Attention to detail to ensure accurate and seamless shopping experience.
- Ability to work independently and be self-motivated while working tightly as a part of a team.
- Proactive, curious, and innovative approach to problem solving with a constant improvement mindset.
- Ability to work with data enablement platforms and querying languages (SQL); experience utilizing Google Analytics, Tableau & Power BI.
This is a full-time role based in Sydney, Australia, reporting to the E-Commerce Commercial Manager. Due to data policies, we only accept applications through career page. Full working rights for Australia are required.
Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&Mis a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&Mhere .
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