Martech Lead – Brand

Vor 6 Tagen

Sydney, Österreich Suncorp Vollzeit

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Martech Lead – Brand & Customer Experience

Martech Lead – Brand & Customer Experience

  • Permanent Role
  • Location Sydney, Melbourne, or Brisbane

About the role:

The Martech Lead is accountable for leading the implementation & operations of Marketing Technology capabilities, working in partnership with the wider Brand & Customer Experience areas to ensure teams are enabled through fit-for-purpose technology to enable and achieve marketing targets.

This is achieved by ensuring governance over the design & configuration of technology, leading subsequent projects and/or BAU activities that maintain & enhance the technology stack. This role also focuses on advancing Brand & Customer Experience towards a data maturity & compliance target state, achieved by completing activities on the data maturity roadmap.

More specifically, you will:

  • Contribute to the vision & future direction of the MarTech stack.
  • Mentor/coach team members to develop their technical knowledge.
  • Contribute to the day-to-day operations of support teams with respect to prioritisation, requirements, development, implementation and testing of enhancements to solutions.
  • Work with business unit stakeholders and external agencies to understand & refine data requirements.
  • Communicate to business unit stakeholders on progress of project and BAU work.
  • Expand working knowledge across a variety of Marketing Technology platforms.
  • Provide advice on correct use of technology solutions & interpretation of data.
  • Provide support for enquiries & incidents on technology solutions.
  • Troubleshoot data queries & other incidents, working with internal and 3rd party support teams as required.
  • Develop, maintain & complete maturity roadmap activities to achieve B&CX’s data maturity & compliance targets.
  • Maintain strong knowledge of data governance to mentor the wider B&CX community on data governance practices.

About You:

  • Tertiary degree in technology-related discipline (desired)
  • 3+ years working within or supporting Digital Marketing/eCommerce teams.
  • 3+ years' experience using analytics solutions - Adobe Experience Cloud / Google Marketing Platform (Analytics, A/B testing, DMP’s)
  • 1+ years' experience using tag management solutions – Ensighten / Google Tag Manager / Adobe Data Collection
  • Working knowledge of the marketing technology landscape to understand & communicate the role of various technologies in a martech ecosystem.
  • Experience with designing, implementing, and managing an ecosystem of connected digital capabilities (e.g., Adobe Experience Cloud, analytics / measurement / optimisation solutions)
  • Some experience managing budgets, vendor contracts.

Key Capabilities:

  • Proficient understanding with respect to the role of various marketing automation technologies (Adobe Experience Cloud Suite, Google Marketing Platform Suite, Adobe Target)
  • Strong written and verbal communication skills
  • Strong relationship and influencing skills.
  • Strong attention to detail and willingness to challenge the status quo to ensure implementation is following best practice.
  • Proficient knowledge of workflow & knowledge management tools (JIRA, Confluence)
  • Able to translate and communicate technical concepts to a non-technical audience.
  • Strong organisation skills to manage a broad range of responsibilities and priorities.
  • Able to form virtual teams & lead projects.

We believe we are at our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.

That comes with all kinds of exciting opportunities for you to grow your own career. Whether you’re guiding people through life’s biggest moments or providing them with support in times they need it most, you’ll be driven forward by our shared customer-obsession and supported at every step of the journey.

What we can offer you:

  • Discounts and offers on a range of retail favourite stores as well as banking and insurance products.
  • A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
  • Invest in your brighter future with ongoing study support and career development programs.
  • Give back to our communities with payroll giving, donation matching and paid volunteer leave.
  • Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.

Advertised: 01 Jul 2024 AUS Eastern Standard Time
Applications close: 08 Jul 2024 AUS Eastern Standard Time

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