Consumer Marketing Program Director
vor 1 Monat
Management (Marketing & Communications)
Government - State (Government & Defence)
Tourism and Events Queensland (TEQ) is the statutory body of the Queensland Government and the State’s lead tourism marketing, destination and experience development and major events agency.TEQ’s vision is to inspire travellers to visit Queensland as their destination of choice through bold and globally recognised marketing and events that support growing overnight expenditure to $44.4B by 2032.
About the role
The role is responsible for developing and leading the execution of all consumer campaigns in line with TEQ’s marketing and brand strategies within Australia and New Zealand and in collaboration with TEQ’s international teams. The role also leads the integrated marketing activity and guides the specialists responsible for the execution of multi-platform, multi-segment plans, ensuring a cohesive and connected consumer journey across the stages of creating desire, intercepting, and engaging with consumers.
Key responsibilities:
- Lead the integrated marketing process and guide execution of multi-platform, multi-segment activities, ensuring a cohesive consumer journey across all touchpoints.
- Utilise TEQ’s strategic research expertise to develop innovative campaigns that are consumer led, experience focussed, and destination delivered.
- Identify key business priorities and develop longer term trade and aviation programs in collaboration with stakeholders.
- Lead trade and aviation campaign creation and execution.
- Collaborate with trade and aviation partners and Regional Tourism Organisations to promote Queensland destinations, bringing all partners together in a co-ordinated manner.
- Provide leadership and support to a diverse team across the marketing group with a focus on delivering results aligned to TEQ’s strategic priorities.
- Lead the team in creating strategic marketing programs through a well-coordinated use of different promotional methods intended to drive desired business outcomes.
Georgie Keating from Six Degrees Executive will be managing the recruitment process for this critical hire. Please send all expressions of interest to [email protected]
Please include a copy of your CV and a one-page cover letter. Applications will close EOD on Monday, 10 June 2024.
Additional Information
- A probationary period of three months will apply to appointees external to TEQ.
- Pre-employment checks will occur prior to any offer of employment being made. Checks may include:
- Referees
- Proof of eligibility for appointment (i.e. residency/citizenship status or evidence of your Australian working visa)
- Criminal history checks
- Verification of educational qualifications, employment, and professional memberships
- Searches of the internet and social media may also be conducted.
- The successful applicant is required to disclose any employment as a lobbyist in the previous two years. The disclosure will need to be made during the selection process to the panel chair and again within the first month of employment.
Tourism and Events Queensland recognises the importance and uniqueness of Queensland’s Aboriginal and Torres Strait Islander cultures and has developed a Reconciliation Action Plan to demonstrate our commitment towards reconciliation through how we operate and do business. We encourage Aboriginal and Torres Strait Islander people to apply for this position. This is an is an equal opportunity measure under section 105 of the Anti-Discrimination Act 1991.
Tourism & Events QueenslandTourism and Events Queensland is a statutory body of the Queensland Government and its lead marketing, destination and experience development and major events agency. Source: this is an extract from the company’s own website.
Tourism and Events Queensland is a statutory body of the Queensland Government and its lead marketing, destination and experience development and major events agency. Source: this is an extract from the company’s own website.
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