Consumer Insights Manager
vor 1 Monat
All posting locations: Southbank, Victoria, Australia
Job Function: 05 - Marketing
Date Published: 08-May-2024
Ref #: R-82361
Description & RequirementsThis role supports the Head of Consumer Insights & Strategy in enterprise-wide projects ensuring consumers are at the heart of all marketing decision-making. You would be driving the voice of consumers by developing meaningful insights for our brands and business decisions. You would also be identifying, commissioning, managing & reporting insights projects across multiple methodologies.
This role is a part time role, working 20 hours a week.
Responsibilities:
- Being the voice of the consumer for your marketing team - championing and promoting our consumer first values
- Effectively manage quantitative/qualitative/desk research studies (both on-going and ad-hoc), including issue identification, briefing, results facilitation and embedding insights into strategy across the brands in your care
- Analyze and synthesize learnings from research, drawing strategic conclusions, and recommendations that are meaningful
- Collaborate, communicate and present research insights from multiple data sources effectively to relevant cross functional stakeholders in an impactful and engaging way
- Collaborate with brand teams on project success criteria and the post evaluation of marketing activities
- Manage facets of the Insights budget to ensure the greatest impact of spend while maximizing outcomes
- Engaging key stakeholders with thought leadership pieces relevant to our business
- Support Sensory work for your team
About you:
- Minimum 5 years in marketing (or marketing related) ideally with time spent in packaged goods environments and/or within Insights teams
- Ideally a background in consumer/market research, sensory research, consumer insights, marketing
- Tertiary qualifications in marketing or related field
- Sound organizational, communication, interpersonal and stakeholder management skills
- Must have a passion for consumer behaviour – to understand what makes people tick, be a thought leader and naturally curious
- Strong project management skills and ability to manage tight timelines
- Ability to analyse and interpret data to make recommendations
- Ability to think strategically and translate this thinking into measurable actions
- Strong presentation and communication skills (written and verbal)
- Analytical skills and good attention to detail
About us:
- Hybrid Working – Flexibility around when and where you work.
- Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.
- Parental Leave – 12 weeks paid parental leave for primary caregivers and up to 3 weeks for secondary care givers.
- Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
- Great Place to Work certification in Australia.
- In House Training Programs
- Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.
#LI-DNI
About UsKraft Heinz is a global food company with a delicious heritage.With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch.We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why UsWe grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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