Consumer Insights Controller

Consumer Insights Controller - Savoury page is loaded Consumer Insights Controller - Savoury Apply locations Chiswick Park time type Full time posted on Posted 2 Days Ago job requisition id JR23942

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led , resilient and positive to succeed here because we expect pace and agility , we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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Why join our team?

Pladis’s global mission is to be the fastest-growing snacking company and is undergoing an exciting transition globally developing and implementing new plans to transform the sweet and Savoury snacking category and drive accelerated growth through our portfolio of much-loved brands. The Consumer & Market Insights (CMI) team is crucial to this transformation and now has a seat at the LT table to actively drive our growth agenda, as a source of competitive advantage for Pladis

What will this role achieve?

The UK Consumer & Market Insights team operates at the heart of our business, challenging current thinking and proactively moving the business forward and driving profitable growth. The Savoury Snacking Consumer Insight Controller will play a pivotal role in supporting the UK&I Insights Director, and the Savoury Snacking Marketing Director to develop and accelerate our consumer-centric Social snacking strategy, working on the iconic Jacobs and Mini Cheddars brand portfolio. You will work deeply alongside their commercial colleagues, identifying growth, developing winning strategies and optimizing execution.

What will be your key deliverables?

• Deliver ground-breaking human insights that support the development and execution of the Social Snacking portfolio, brand building and innovation strategy for Pladis UK&I.
• Champion Demand Centric Growth – Demonstrating our BCG demand space insights on where to play and how to win in order to drive growth in Social Snacking. Identifying the stretch potential of our Social Snacking brands to tap into new whitespace demand areas to fuel faster growth.
• Actively support the Social Snacking (SS) Marketing director in the development and execution of their Innovation strategy.
• Provoke future thinking, by demonstrating relevant consumer & cultural trends & foresights, that will lead the development of hard-working fast growing & long-lasting innovation.
• Lead the development of a winning SS 3 years innovation pipeline through the identification of SS snacking Innovation platforms that will drive strong idea generation and concept development in order to help Pladis to move to a leading position in Social Snacking.
• Lead the delivery of world-class innovation insight, including product, pack and price development, ensuring best-in-class commercialization
• Develop and lead the execution of a consumer-centric research plan that will inform SS brand building and Coms strategy.
• Inspire the business on the strengths of our SS brands, through an advantaged understanding of Distinctive Brand Assets, their cultural relevance, existing associations/strengths, and their power to drive macro-snacking growth
• Drive accelerated growth of Jacobs Masterbrand through the development of world-class communication and activation strategies
• Work in close collaboration with senior partners, our CMO, VP R&D, Net Revenue Management and customer teams as well as the Global Insights team.
• Manages CMI SS brand building and innovation insight budget

Bring your experience

• A minimum of 12 years of CMI experience with another FMCG manufacturer, ideally within Impulse/Snacking categories, with a solid understanding of brand building and innovation research methodologies.
• Demonstrates a high level of intellectual curiosity; can synthesise multiple disparate data sources into compelling growth strategies – clearly sees ‘the big picture’.
• Must be a strong storyteller. Motivates action through fact-based, inspirational material – verbal, written & presented.
• Has a bias for action, is agile and comfortable working in a fast-paced environment.
• Demonstrate excellent partner management skills.
• Strong commercial competence: Can easily see how Insights can improve business impact. Thinks holistically about the full commercial journey; is less interested in ‘knowledge for knowledge’ sake but is driven to improve business performance.
• Embraces challenges and risks: Not afraid to stand alone and ‘speak the truth’ regardless of position or level. Is motivated by being ‘in the game’ and does not sit on the side-lines when the organisation is about to make decisions counter to the insights.
• Be an inquisitive innovator: Track record of identifying and championing new processes for improving fact-based decision-making.

Our Purpose

Bring happiness with every bite

It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we also share the same values.

Each of our values is important on its own. In combination they’re incredibly powerful.

Our values have deep personal meaning to us. They’re part of who we are and what we stand for as an employer

Living our pladis values is a key part of success, look out for questions in your interview that link to these key pladis values.

Our Values

Purpose led – We’re energised and guided by our purpose to bring happiness with every bite

Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers

Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better

Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward

Collaborative – We gain strength from operating as one pladis, winning and succeeding together.

Best mix of ingredients

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

About us

p ladis was formed in 2016 and is the proud steward of more than 300 years of family baking and confectionery experience.

A global snacking company, pladis is based in the UK and is home to beloved brands including McVitie’s and Ulker. We are also proud to distribute a carefully curated range of GODIVA chocolates exclusively for consumer-packaged goods channels around the world.

pladis also owns regional brands such as Jacob’s, go ahead, Carr’s, Flipz, BN, Verkade and many more, delighting consumers with a wide range of snacking options including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.

Our Central Idea; 'We promise happiness to the world with every bite', extends beyond our products. For pladis it also means a genuine care and commitment to providing a happy and equal opportunity workplace for our people. 

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