Consumer Insights Manager

Consumer Insights Manager - Youth Brands page is loaded Consumer Insights Manager - Youth Brands Apply locations Chiswick Park time type Full time posted on Posted 2 Days Ago job requisition id JR23941

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led , resilient and positive to succeed here because we expect pace and agility , we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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Why join our team?

Pladis are undergoing an exciting transition globally, developing and completing new plans to transform the sweet and savoury snacking category and drive accelerated growth through our portfolio of much-loved brands. The Consumer Market Insights (CMI) team is essential to this transformation as they are responsible for consumer insights expertise, knowledge and focus to help change the pladis culture from Product centric to Consumer-centric. Consumer and Market insight is a key competitive advantage for the new pladis organisation

The pladis goal and Marketing vision highlight the importance of being a consumer-driven company.

What will this role achieve?

The UK Consumer & Market Insights team plays a strategic consultant role, challenging current thinking, proactively moving the business forward, and encouraging profitable growth. The Youth CMI Manager will play a key role in supporting the UK&I Insights Director and the Youth Marketing Director to develop and accelerate our consumer-centric Youth strategy across our Sweet snacking portfolio. This will also include the development of a Sustainability-friendly NPD pipeline. They will chip in to deliver outstanding balanced marketing strategies and ensure that all decisions, strategies and activations are consumer-centric

What will be your key deliverables?

Deliver ground-breaking human insights that support the development of our Youth portfolio strategy for Pladis UK&I.

• Actively support the Youth Marketing director in the development and execution of their Innovation strategy:
• Support the development of a winning Y&K 3 years innovation pipeline through the development of Y&K snacking Innovation platforms that will drive strong idea generation and concept development in order to help Pladis to move to a leading position in Y&K snacking
• Provide support and insight on the development of Innovation propositions, including product, pack and price development
• Recommend on the best research approach to validating and understanding of the innovation ensuring world-class commercialisation
• Deliver a clear research plan to support the Y&K Marketing Director in the development and execution of their Brand Building strategy:
• Drive the Repositioning of our Jaffa brand (£100m brand)
• Identify the Communication and Activation opportunities we have around Y&K with our existing Sweet brand portfolio including Jaffa, Pinguin, Gold, Club, Flipz and Iced Gem brands
• Monitor Brand Health in Y&K sweet snacking
• Implement outstanding monitoring plans for our main Y&K consumer-facing activations
• Lead internal and external partners in Marketing, R&D, Customer and global Y&K and Insight team
• Manages CMI Y&K insight budget
• Become the consumer expert on Sustainability in Macro-snacking: Leverage the BCG demand spaces dataset to build consumer typologies around Health and Sustainability

Bring your experience

• CMI experience with another FMCG manufacturer, ideally within Impulse/Snacking categories
• Solid understanding of market research methodologies Quantitive and Qualitative research methodology design.
• Be a strong storyteller, with the ability to communicate insights with impact & in an inspiring way
• Collaboration abilities, strategic thinking and leadership skills
• Demonstrate both analytical and creative thinking abilities
• Strong conceptual skills, including flexibility in approach to problem-solving, and ability to push beyond the obvious to find innovative solutions.
• Stands alone, when needed, with strong points of view and presents facts/insights in challenging situations with professional manner.
• Comfortable dealing with Senior Stakeholders (CMO, R&D VP, NRM Director) on a regular basis.

Bring happiness with every bite

It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we also share the same values.

Each of our values is important on its own. In combination, they 're incredibly powerful.

Our values have deep personal meaning to us. They’re part of who we are and what we stand for as an employer

Living our pladis values is a key part of success, look out for questions in your interview that links to these key pladis values.

Purpose led – We’re energised and guided by our purpose to bring happiness with every bite

Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers

Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better

Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward

Collaborative – We gain strength from operating as one pladis, winning and succeeding together.

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

About us

p ladis was formed in 2016 and is the proud steward of more than 300 years of family baking and confectionery experience.

A global snacking company, pladis is based in the UK and is home to beloved brands including McVitie’s and Ulker. We are also proud to distribute a carefully curated range of GODIVA chocolates exclusively for consumer-packaged goods channels around the world.

pladis also owns regional brands such as Jacob’s, go ahead, Carr’s, Flipz, BN, Verkade and many more, delighting consumers with a wide range of snacking options including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.

Our Central Idea; 'We promise happiness to the world with every bite', extends beyond our products. For pladis it also means a genuine care and commitment to providing a happy and equal opportunity workplace for our people. 

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