Shopper Insights Manager

vor 4 Wochen

Melbourne, Österreich Mars, Incorporated and its Affiliates Vollzeit

Job Description:

Reporting to the CMI Leader, the Shopper Insights Manager will have accountability for driving competitive advantage for Mars Petcare via the delivery of superior and compelling shopper insights to stimulate, guide and influence the development of superior customer strategies, decision making and market activations.

The Shopper Insights Manager will possess superior analytical skills, research & business acumen and use the insights they gain to drive category and customer growth strategies. They will have proven experience in data analysis techniques, and generating actionable insights that will drive strategic decision making. As such they should possess a strong strategic agility along with a superior drive for results and a real passion for understanding shoppers and in doing so become the ‘voice of the shopper’ both internally and externally.

What are we looking for?

  • Degree Qualified in Statistics, Economics, Mathematics, Data Science, Computer Science etc, with an advanced degree in data management and analyticspreferred

  • Demonstrable experience in shopper insights or category demonstrating partnering across the organization to analyse a range of internal & external data sources, key insights and forming recommendations on the basis of solid commercial knowledge and strong linkage to business strategy.

  • Demonstrable working experience with sales data such as IRI, Quantium or IRI and a track record of successfully translating shopper insights into action and delivering results; comfortable presenting to and engaging with Sr. Leaders or strategic forums simplifying complex Concepts and Strategies.

  • Astute commercial and financial skills with a strong understanding of retailer (ideally major FMCG retailers such as Coles and Woolworths), sales strategies, understanding the impacts of decisions on the P&L.

What will be your key responsibilities?

  • Use shopper tracking, analysis and research data across multiple sources (e.g. Circana, Shopper Panel, Quantium, PQA and bespoke research), to translate insights into compelling shopper strategies.

  • Manage and execute complex and challenging insights projects focussed upon generating superior understanding of Petcare shoppers along the whole Path to Purchase and in an Omni-channel (Bricks and Mortar, On-line and SPT) context incl: Shopper Funnels, Shopper Missions, Eye Tracking, Path to Purchase, Channel and Retailer Choice, In Store Decision Making,Pricing Elasticity

  • Provides market understanding including estimates of market size where data is unavailable to provide a view of total market context.

  • Delivers insights as compelling retailer sell in stories that link Petcare Strategy to Retailer strategies and Category Growth

  • Continuous improvement of insight Methodologies and Research practices resulting in definitive ‘better/best practice’

What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

  • At Mars Petcare, have a real impact on creating a better world for pets, a world where they’re healthy, happy and welcome. This includes in our office.


Applications will close June 15thand be reviewed regularly. We reserve the right to close the advertisement early if we have filled the position prior to the final day of advertising.

Only candidates with valid working rights in Australia will be considered, and Mars does not accept agency applications.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

#J-18808-Ljbffr

  • Shopper Insights Manager

    vor 1 Monat

    Melbourne, Österreich Mars Teilzeit

    Job Description:Reporting to the CMI Leader, the Shopper Insights Manager will have accountability for driving competitive advantage for Mars Petcare via the delivery of superior and compelling shopper insights to stimulate, guide and influence the development of superior customer strategies, decision making and market activations. The Shopper Insights...

  • Shopper Insights Manager

    vor 4 Wochen

    Melbourne, Österreich Mars Vollzeit

    Job Description:Reporting to the CMI Leader, the Shopper Insights Manager will have accountability for driving competitive advantage for Mars Petcare via the delivery of superior and compelling shopper insights to stimulate, guide and influence the development of superior customer strategies, decision making and market activations. The Shopper Insights...

  • Shopper Marketing Manager

    vor 1 Woche

    Melbourne, Österreich Asahi Beverages Vollzeit

    Apply now Job no: 502141 Work type: Permanent - Full Time Location: Melbourne Categories: Marketing Your ImpactThe Shopper Marketing Manager will own and drive the omni-channel shopper activation Game Plan within the Endeavour Group (EG) sales channel for our iconic multi-beverage portfolio.You will support the Senior Shopper Marketing Manager in...

  • Senior Shopper Marketing Manager Coles

    vor 1 Monat

    Melbourne, Österreich Asahi Beverages Vollzeit

    Apply now Job no: 502060 Work type: Permanent - Full Time Location: Melbourne Categories: Marketing Your ImpactThe Senior Shopper Marketing Manager plays a pivotal role in crafting and driving strategic initiatives that bridge CUB’s and our customers' strategies, turbocharging shopper engagement and boosting conversion for our categories and...

  • Senior Shopper Marketing Manager Coles

    vor 4 Wochen

    Melbourne, Österreich Asahi Beverages Vollzeit

    Apply now Job no: 502060 Work type: Permanent - Full Time Location: Melbourne Categories: Marketing Your ImpactThe Senior Shopper Marketing Manager plays a pivotal role in crafting and driving strategic initiatives that bridge CUB’s and our customers' strategies, turbocharging shopper engagement and boosting conversion for our categories and...

  • Senior Shopper Marketing Manager Coles

    vor 3 Wochen

    Melbourne, Österreich Asahi Beverages Vollzeit

    Apply now Job no: 502060 Work type: Permanent - Full Time Location: Melbourne Categories: Marketing Your ImpactThe Senior Shopper Marketing Manager plays a pivotal role in crafting and driving strategic initiatives that bridge CUB’s and our customers' strategies, turbocharging shopper engagement and boosting conversion for our categories and...

  • Shopper Marketing Manager

    vor 1 Woche

    Melbourne, Österreich Asahi Beverages Vollzeit

    Apply now Job no: 502141 Work type: Permanent - Full Time Location: Melbourne Categories: Marketing Your ImpactThe Shopper Marketing Manager will own and drive the omni-channel shopper activation Game Plan within the Endeavour Group (EG) sales channel for our iconic multi-beverage portfolio.You will support the Senior Shopper Marketing Manager in...

  • [ANZ] Consumer Insights Analyst

    vor 2 Wochen

    Melbourne, Österreich L'oreal Usa Vollzeit

    We are recruiting for a Consumer Insights Analyst to join our CMI team within our corporate function. Reporting into the Senior Consumer Insights & Analytics Manager, this unique role will enhance your strategic thinking and ability to transform raw data and observations into compelling narratives that inspire action and drive business impact. ABOUT THE...

  • Category and Market Insights Consultant

    vor 3 Wochen

    Melbourne, Österreich Circana Vollzeit

    Let’s be unstoppable together! Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth.At Circana,...

  • Insights Manager

    vor 2 Monaten

    Melbourne, Österreich RFi Group Vollzeit

    Position: Insights Manager  Reports to: Client Director Business Unit: DBM Atlas Insurance team  Location: Melbourne (preferably) although Sydney also acceptableThe CompanyOperating across 49 global markets and with offices on 4 continents, RFI Global is the leading data-driven insights provider and thought leader to the financial services industry.Over 16...

  • Customer Insights Manager Hybrid

    vor 1 Woche

    Melbourne, Österreich Flybuys Vollzeit

    About UsWe’re known for being the country’s most popular rewards program with over 9 million active members. And through our extended network of partnerships with other nationally recognised brands, we make every day worth more for our members.But, we're more than the card you carry around in your wallet or the app on your phone! With over 300 team...

  • Consumer Insights Manager

    vor 1 Monat

    City of Melbourne, Österreich Kraft Heinz Company Vollzeit

    All posting locations: Southbank, Victoria, Australia Job Function: 05 - Marketing Date Published: 08-May-2024 Ref #: R-82361 Description & RequirementsThis role supports the Head of Consumer Insights & Strategy in enterprise-wide projects ensuring consumers are at the heart of all marketing decision-making. You would be driving the voice of...

  • Consumer Insights Manager

    vor 3 Wochen

    City of Melbourne, Österreich Kraft Heinz Company Vollzeit

    All posting locations: Southbank, Victoria, Australia Job Function: 05 - Marketing Date Published: 08-May-2024 Ref #: R-82361 Description & RequirementsThis role supports the Head of Consumer Insights & Strategy in enterprise-wide projects ensuring consumers are at the heart of all marketing decision-making. You would be driving the voice of...

  • Manager, People Analytics And Insights

    vor 2 Wochen

    Melbourne, Österreich Spa 23 Fitness and Lifestyle Vollzeit

    Major Road Projects Victoria - Melbourne, VICExecutive & Strategic Management Source: uWorkin JOB DESCRIPTION About the RoleThe Manager, People Analytics and Insights will build the people analytics and insights function for Major Road Projects Victoria (MRPV) and lead in the leveraging of data and analytics to promote informed workforce decision...

  • Manager, People Analytics and Insights

    vor 3 Wochen

    Melbourne, Österreich State Government of Victoria, Australia Vollzeit

    Job type: Fixed Term - Full Time or Part Time Organisation: Major Road Projects Victoria Occupation: Human Resources Reference: 3795 About the RoleThe Manager, People Analytics and Insights will build the people analytics and insights function for Major Road Projects Victoria (MRPV) and lead in the leveraging of data and analytics to promote informed...

  • Insights Coordinator

    vor 1 Monat

    Melbourne, Österreich Advertising Industry Careers Vollzeit

    Insights CoordinatorWe are QMS, a leading outdoor media company in Australia, specialising in providing engaging, impactful, and innovative advertising solutions across our premium outdoor media network.Our portfolio of exceptional digital and traditional large format billboards, exclusive street furniture and airport offerings, provide advertisers with...

  • Reporting and Insights Manager

    Vor 5 Tagen

    Melbourne, Österreich Harrier Group Vollzeit

    Reporting and Insights Manager - Talent AcquisitionFull-timeHarrier Talent Solutions is an award-winning Australian total talent business, offering recruitment process outsourcing (RPO), contingent workforce solutions, strategic human resources consulting and talent technology services. We deliver world-class solutions, talented people and innovative...

  • Manager Performance

    Vor 5 Tagen

    Melbourne, Österreich VLine Vollzeit

    Rail & Maritime Transport (Manufacturing, Transport & Logistics)Government - State (Government & Defence) Full time Add expected salary to your profile for insights Manager Performance & Customer InsightsV/Line's purpose is to connect Victorians through safe, reliable, and accessible transport. We believe in giving all Victorians opportunities...

  • Manager, People Analytics and Insights

    vor 3 Wochen

    Melbourne, Österreich Major Road Projects Victoria Vollzeit

    Government - State (Government & Defence) Major Road Projects Victoria is delivering a massive investment in the state's roads.The West Gate Tunnel Project will give Melbourne a second freeway link between the west and the city - providing a much-needed alternative to the West Gate Bridge and a vital second river crossing.North East Link will fix the...

  • General Manager – Advocacy, Research

    vor 4 Wochen

    Melbourne, Österreich Pinnacle Collective Vollzeit

    Management (Community Services & Development)Are you passionate about enhancing mental health outcomes for families, carers, and supporters?Do you excel in advancing advocacy with strategic research and effective policy development?Tandem is seeking a visionary General Manager – Advocacy, Research & Insights to lead this critical work and champion our...