Digital Account Director {Digital Marketing Agency}
Vor 3 Tagen
Digital & Search Marketing (Marketing & Communications)
- Company Type: Marketing & Advertising Agency
- Role: Digital Account Director
- Channels: Social, Search, SEO, Display & Content Marketing
- Number of Clients: 3
- Salary: 125K to 1450 Package (Including Super)
*Please mention your VISA Status/Working Rights in your resume to be considered for interviews*
What does the role entail
1. Digital Strategy and Planning:
- Develop comprehensive omnichannel digital marketing strategies aligned with clients' overall business goals.
- Collaborate with internal teams to devise integrated digital campaigns that may include search engine marketing (SEM), search engine optimization (SEO), social media marketing, display advertising, content marketing, and more.
- Stay up to date with industry trends and innovations, proactively integrating new tactics and technologies into client strategies.
- Maintain a sound understanding of the Australian traditional media ecosystem and ensure that there is a comprehensive and cohesive cooperation between the placement teams.
2. Campaign Execution and Optimisation:
- Oversee the implementation of digital campaigns, ensuring they are executed flawlessly and on schedule.
- Monitor campaign performance, analyse data, and provide strategic insights to optimize performance and ROI.
- Collaborate with the digital team to conduct A/B testing, landing page optimisation, and other experiments to improve campaign effectiveness.
3. Budget Management:
- Develop and manage digital marketing budgets for assigned accounts.
- Ensure budget allocations are optimised to maximise campaign performance and meet client objectives.
4. Team Leadership and Collaboration:
- Lead and inspire cross-functional teams to work collaboratively and effectively to achieve client objectives.
- Provide guidance and mentorship to account managers and digital specialists, fostering their professional growth.
- Oversee the development of product roadmaps for paid media and work with the delivery team to ensure the continued innovation and growth of the agency's offering.
What we are looking for
Technical Skills
- 7+ years experience working in a Digital Marketing Agency in Australia.
- Demonstrated experience in developing and executing integrated marketing strategies across various digital channels like search engine marketing (SEM), search engine optimization (SEO), social media marketing, display advertising, content marketing, and more.
- Solid understanding of data analytics, tracking, and performance measurement.
- Strong project management skills to oversee multiple campaigns and clients simultaneously. Familiarity with project management tools like Trello, Asana, or Monday.com.
- Demonstrated ability to manage large-scale budgets across multiple accounts
Non-Technical Skills
- Strong leadership and team management abilities
- Excellent verbal and written communication skills to interact effectively with clients and internal teams. Ability to present complex information clearly and persuasively.
- Strong problem-solving skills to address and resolve client issues and campaign challenges.
- Excellent organizational and time management skills to handle multiple tasks and projects efficiently. Attention to detail to ensure accuracy and quality in all deliverables.
Work Situation
- Office 3 min walk from the train station, lots of cafes and restaurants.
- Hybrid work | 3 days office + 2 days from home.
- Relaxed team culture.
- Work 1-Wk / Year from anywhere in the world.
- Dedicated learning and career development opportunities.
- Involvement in regular industry events and industry training.
Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.
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