Creative Director

Seeking a creative, strategic, experiential unicorn

Imagination is in the market for an event, experiential & B2B marketing leader looking for their next exciting opportunity.

You will have the chance to work on the biggest brands, and the biggest projects, with a talented, highly-experienced team behind you.

You need to be familiar with corporate culture, B2B and B2E brands, markets and events, and be confident working at the highest levels of the biggest organisations in the country.

If you think you are…

BOLD - You love to think big even when the task at hand is small

BRAVE- You don’t shy away from hard conversations and difficult journeys

ELOQUENT- You have a way with words winning hearts and minds

ELECTRIC- You bring energy to the room sparking excitement for what’s next

STRATEGIC -you see the chessboard, not just the pieces, thinking three moves ahead

TACTICAL - You know how to respond, turning obstacles into opportunities

Then we need to meet you

Role Overview
The Creative Director is responsible for creating and delivering world-class content, getting hands-on to create and think in both Digital and Physical storytelling translating into live events and experiences for Imagination’s clients.

The ideal candidate will lead the conceptualisation and execution of innovative projects that seamlessly blend digital elements with physical experiences. They are responsible for generating creative ideas, overseeing content creation and production, and integrating digital technologies into physical installations and events. With a strong background in animation, content creation and digital design, and ideally a thorough understanding of experience design and event production. They need to possess a diverse skill set and a passion for pushing the boundaries of creative expression, excelling in collaborative environments, and working closely with cross-functional teams, clients, and external partners to deliver memorable and impactful experiences that captivate audiences and push the limits of digital storytelling in the physical realm.

In a day to day capacity the Creative Director is responsible and accountable for developing the creative vision to solve our client’s challenges while aligning to project requirements – working with internal teams (film/screen, digital, graphic design, copy and content, 3D environmental design and event production) to deliver on that vision seamlessly.

• To come to work each day to lead and support Imagination to create epic sh*t that our clients and the Imagination team love to create.
• Work with the Head of Creative to spearhead and represent Imagination Australia’s creative offer in market
• Lead the creative for content of live events and experiences - often across several projects at once
• Originate from the outset: helping to unpack the brief, develop the creative idea, and lead the team to craft it and devise the overall live experience
• Develop the design/narrative and devise how it translates into an overarching experience
• Provide leadership to the motion creative team and devise visionary and innovative creative work that supports Imagination’s core global offer of experiential marketing and communications, brand strategy and development, brand experiences/ events and built environments.
• Create world-class concepts, powerful stories and engaging event narratives that sell the idea, then present the concepts internally and to clients at all levels
• Work closely with relevant creative, design, production and logistics teams and third-party suppliers to brief them and collaborate throughout the lifecycle of the project
• Be proficient in integrating creative show elements into environmental concepts for optimal impact – digital, lighting, sound, performance and content
• Understand, embrace and deploy the latest insights, trends and techniques in the work we do to ensure best practice and industry-leading deliveries
• A mentor to the rest of the team, fostering camaraderie and creative growth across the team
• Understand and carefully manage the complexities of multi-agency scenarios in corporate marketing communications
• Be able to quickly develop a strong understanding of the clients’ brands, products and competitive environment
• Demonstrate the ability to develop and sustain client relationships by understanding client’s business and superb project delivery
• Have a keen interest in content led immersive technologies Twin Motion, Unreal Engine, AR, VR etc.

Measurable deliverables (Key Performance Indicators)

• Deliver and inspire award-winning work, through creative excellence across a variety of media
• Consistently deliver projects successfully through a collaborative client relationship
• High level of client satisfaction
• High level of team satisfaction
• High level of accuracy and attention to detail
• Learn new skills and stay abreast of design developments in brand communications and successfully apply these to work practices to help improve processes and procedures
• Confidence in delivering projects from concept through to delivery via innovative and engaging presentation methods
• Initiate and lead creative brainstorms and tissue sessions
• To work closely and collaboratively with extended teams to find solutions that always push the boundaries
• Demonstrate a strong sense of ownership and attention to detail during the creative process

Responsibilities

Creative Direction and Design:

• Provide strategic and creative vision to drive and grow accounts and the agency
• Provide creative leadership in the day to day running of creative projects.
• Provide creative direction through media-neutral thinking; work with/alongside other creative and strategic agencies taking responsibility to be on-brand and on-message, to produce visionary solutions that are within budget, whilst also creating and maintaining a secure creative framework for ongoing project work
• Use creative and strategic thinking, creative brainstorming, industry knowledge and design awareness to ensure the most appropriate creative response to a client brief, approaching opportunities from a commercial, creative and multi-disciplinary perspective
• Provide consistent, enthusiastic and motivational creative leadership to the team’s creative group
• Build and maintain relationships with the team’s clients
• Manage, schedule and brief the team’s creative group to deliver projects on brief, on time and on budget
• Provide a pivotal role in developing new business opportunities and initiatives
• Promote, support and work with account management and production management, as well as other internal or external teams as appropriate
• Build and maintain relationships with specialist creative teams and demonstrate experience of working alongside insight/communications planning
• Mentor and appraise creative group members
• Contribute to and encourage the overall spirit of Imagination, entrepreneurial ideas and creativity

Management: You must

• Build and maintain good relationships with team members and ensure your team has a high level of morale
• Demonstrate excellent communication, interpersonal and problem-solving skills
• Be available to mentor creative team members where required
• Adept at setting best practice working processes
• Able to articulate and advocate the principles of best practice creativity that embraces integrated channels and platforms to both clients and colleagues
• Meet utilisation and billable targets and complete timesheets accurately and on time
• Work with Resource Management to manage workload

Qualifications and Experience:

• Significant experience of working across global brands / accounts, demonstrating portfolio or work and can communicate problems solved and results achieved
• Substantial design experience, preferably either architectural (interiors, retail, exhibitions background or alike) or film & motion (2D/3D animation, direction, motion design)
• A premium portfolio of completed examples of work
• Excellence in presenting and workshopping with clients to achieve the best solutions for their brands.
• Experienced in presenting at C-Suite and below
• Must be able to sketch, visualise and communicate ideas with clarity and vision
• Must be a leader but also an approachable team member
• Exceptional organisational skills
• Skilled in Adobe Creative Suite, Cinema 4D, various render packages. Ideally experience or keen understanding in Unreal Engine and Twin Motion, Understanding of Vectorworks. Photoshop and In Design. Must also be proficient in Google Suite (Slides, Docs, Sheets etc.)
• Idea generation – the ability to consistently contribute new, innovative ideas that are on brand and on brief
• Presentation skills – the ability to contribute to and deliver considered, concise and relevant presentations to colleagues and clients, that meet the Company’s design guidelines
• Client management skills – providing a highly responsive client service. Being recognised as an important part of the team by the Company’s clients and ensuring very high levels of client satisfaction
• Line management – provide a supportive working environment, based on openness, trust and regular constructive feedback on performance. Set clear and achievable goals. Take immediate action to address performance/conduct issues.
• Mentoring – support and encourage team members and colleagues to manage their own learning in order that they continue to maximise their potential, develop their skills and improve their performance as part of an ongoing process
• Team utilisation and project allocation – the ability to track and improve team utilisation while understanding its relationship to overall client profitability. Allocate projects to increase overall team utilisation and ensure efficiency
• Ability to work with the wider Strategy team, Account Management, Creative, Production Management and Internal Specialist Departments
• Quality control – ensure all output is of a consistently high quality. Ensure that all work is carefully monitored, despite day-to-day pressures. Provide excellent and insightful advice and support to colleagues. Operate quality control measures proactively

Leadership attributes:

• Thinks strategically – identifies key business opportunities and challenges
• Inspires creativity and innovation – transfers ideas and success across departments
• Drives results – achieves high levels of customer satisfaction
• Builds teams – recognises and rewards the achievements of others
• Exhibits professional excellence – demonstrates eye for quality
• Builds relationships – resolves conflict effectively
• Communicates effectively – tailors messages appropriately to audience
• Champions change – supports new initiatives

job advert

Learn more about what makes Imagination so unique and how you might thrive in our collaborative culture.