Product Marketing Specialist
Vor 5 Tagen
Adelaide, South Australia 5000, Australia • Full-time
DescriptionWe're thrilled to announce a new opportunity has become available for an experienced individual to join our Marketing team in our Adelaide head office or remotely in the role of Product Marketing Specialist.
Who We Are:
Aerometrex is a trusted and leading geospatial tech company specialising in providing geospatial solutions & insights for our customers in both Australia and the US. Our key products - MetroMap, LiDAR and 3D visualisation models support wide-ranging industries and customer requirements. The Company, established in 1980, comprises of a strong Board, Executive group and a highly talented team of people with significant industry experience.
About the role:
Reporting to the Marketing Manager, the Product Marketing Specialist will play a crucial role in developing and executing marketing strategies for our key product lines. The primary focus will be on driving market understanding, product awareness, user acquisition, and customer retention. This individual will collaborate cross-functionally with product management, sales, and other key stakeholders to ensure effective positioning and promotion of product offerings.
Key Responsibilities:
- Market Analysis: Conduct in-depth market research to identify trends, competition, and customer needs when using spatial data across key industries.
- Product Positioning: Develop and refine the positioning and messaging for relevant products to effectively communicate value propositions to target audiences.
- Go-to-Market Strategy: Plan and execute comprehensive go-to-market strategies for new product launches and updates, ensuring alignment with overall Aerometrex revenue goals.
- Content Creation: Create compelling and effective marketing collateral, including website content, blog posts, whitepapers, and other materials to support lead generation and customer education.
- Campaign Management: Develop and manage marketing campaigns across various channels including conferences, utilising both digital and traditional methods to reach and engage the target audience.
- Sales Enablement: Collaborate with Sales Leadership to develop sales tools, training materials, and other resources to empower them with the knowledge and materials needed to effectively sell relevant products.
- Analytics and Reporting: Monitor and analyse key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven recommendations for optimisation.
- Customer Advocacy: Cultivate relationships with existing customers, encouraging advocacy and testimonials to strengthen our brand presence.
About you:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in product marketing for Tech products with a proven track record of successful product launches and resulting revenue growth.
- Proven track record of developing and executing successful go-to-market strategies.
- Experience with content creation and marketing collateral development. Familiarity with marketing automation tools and CRM systems especially Salesforce and Salesforce Marketing Cloud Account Engagement (Pardot)
Why Work with us:
We understand that your career choices are important. At Aerometrex we take pride in our company culture and aim to foster an environment where every voice is heard, ideas are valued, and collaboration is the cornerstone of our success. We are deeply committed to developing our Employee Value Proposition (EVP) as we believe in investing in our employees' growth and well-being. Some employee benefits you can expect if you join our team include:
- The opportunity to work with a team of talented & friendly professionals
- Employee Assistance Program (free counselling)
- Salary packaging/Novated leasing through Maxxia
- Leadership Programs and on-demand access to online professional/personal development courses
- Quarterly Reward & Recognition Program
- Health insurance and retail discounts
- Working from Home options (for eligible roles)
If you're someone who embraces change, welcomes challenges, and is eager to carve out a unique career path within our company, then this opportunity may be for you. Please send your resume and cover letter addressed to Ravi Mehta - Marketing Manager.
* We thank all applicants for their interest in this role however only shortlisted candidates will be contacted
* No recruitment agencies please
Role TypeCompany OverviewVibrant culture - supportive and passionate
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