Marketing Specialist

Marketing Specialist - Events, Awards & Sponsorships

Event Management (Marketing & Communications)

About Fleet Space Technologies
Fleet Space Technologies is a space-enabled exploration technology company on a mission to dramatically accelerate the discovery of critical minerals needed to decarbonize our global economy. Electric vehicles and other clean energy technologies are vital elements of the world’s efforts to combat climate change, and these will demand many times more critical minerals than today, with an incremental value of over USD $13 trillion. At the same time, finding new mineral deposits is becoming more challenging as we increasingly exhaust the supply of shallow deposits and are forced to explore deeper underground. Traditional exploration methods are poorly suited to address this challenge, so a new approach is needed.
 
Our approach is to combine space technology, proprietary seismic sensors, cutting edge Ambient Noise Tomography, and machine learning to provide the world’s first scalable 3D exploration dataset with near-real-time insights to guide active exploration programs far more efficiently to new deposits. This is Fleet’s flagship product, ExoSphere - a space-enabled solution for mineral exploration in real-time, in 3D, and under cover with very low environmental impact. Since launching ExoSphere in March 2022, Fleet has signed contracts with over 30 clients including Rio Tinto, Barrick Gold and Core Lithium and completed over 300 Ambient Noise Tomography surveys, more than any other company in the world.
 
As part of Fleet’s founding vision to connect the Earth, Moon, and Mars, we also apply our technology to innovative solutions for defense and space exploration, including an upcoming mission to the Moon. Headquartered in Adelaide, South Australia, Fleet has rapidly grown to over 125 employees including a growing team in the USA, Canada, and beyond. We have raised over AUD $85M in venture funding, backed by premier investors including Blackbird, Grok, and In-Q-Tel.
 
 
The Team
The Team at Fleet Space Technologies is composed of people-oriented technical experts and business leaders across a diversity of functional areas that are driving significant innovations and shaping solutions for internal and external customers. It's not rocket science, but it's close One must not only bring proven expertise, but also be open minded, agile, and adaptable to solve yet to be determined challenges that could very well change the world (or another planet’s). We value diversity of perspective, journey, industry experience, skillset, working style, communication preference, and identity; the fact that we come from over 40 nationalities only reinforces our commitment to Inclusion & Diversity.
 
As a business, we are ambitious, innovative, and collaborative and we put our customers first in everything that we do. We love celebrating our successes, and we have had a lot to celebrate to date including Series C Funding and selection of our Technology to be the first Australian hardware to be deployed on the Moon. Come help shape the future through this fantastic opportunity
 
 
Core Values
The Core Values at Fleet Space Technologies guide us to our North Star of ambitious, collaborative success - AD ASTRA (“To the Stars”) 

• Add Value: Obsessively add value for our customers
• Drive Excellence: Benchmark against the best
• Agile Action: Take Action. Independent, fast, frugal action
• Seek Truth: Be curious. Explore
• Take Responsibility: Make decisions and own them
• Radical Ideas: We are unique. We do things differently
• Always Deliver: We always find a way to get it done on time

 
The Role
Fleet Space Technologies is seeking a creative, tech & business oriented Marketing Specialist to be a catalyst to organizational growth by deploying our marketing strategy into action across diversified activities, events, industries, and global geographies, cultures & languages. These activities would include, but are not limited to: generate business momentum & leads through inspirational events, implore new/creative marketing tactics to drive followership, manage external agency partners to maximize impact (across events, mediums & media), be a promoter of innovation & technology at various industry events (space, defense, mining, innovation, etc.), and partner across all segments of the business - enabling the incredible group of Fleet Explorers to drive impact & revenue through new avenues. Thus, the successful hire will bring strategic savvy, opportunistic instinct, passion to succeed, globally inclusive approach, and humbleness to lean into others to maximize impact. This individual will play a key role in creating, curating, innovating, and managing events that reflects our brand's bold vision and engages our target audiences. Working closely with cross-functional teams at Fleet Space Technologies (from highly technical, to commercially focused) to develop and execute event/marketing strategies that drive brand awareness, educate the market, foster thought leadership, and ultimately drive business growth - the impact of this role can’t be overstated 
 
 
Location
As this role will be embedded across functions and a plethora of activities, the individual must be based at HQ in Adelaide, South Australia. 
 
***Applicants must have full working rights within Australia.
 
 
Main Responsibilities
This role will be responsible for but not limited to: 

• Collaborate with subject matter experts and technical teams to convert complex ideas and information into impactful, electric, memorable, and engaging events/campaigns.
• Effectively manage partnerships with agencies to maximize our Marketing, Thought Leadership, and Business Development initiatives. Track results, provide feedback to/uplevel, and leverage a range of partners doing the best work in their field.
• Work in coordination with marketing, sales, science, and product teams to align content with marketing campaigns and product launches.
• Report, analyse and leverage lead and lag metrics to measure the success of campaigns, events, sponsorships, and awards. Translate insights into actionable recommendations and implement continuous improvement strategies based on data-driven decision making.

Strategic Planning

• Develop and Execute: Create the overarching plan for leveraging events, sponsorships, and awards for brand awareness, lead generation, and meeting business objectives.
• Research and Analysis: Conduct market and competitor research to inform decision-making and identify new opportunities.
• Goal Setting: Establish annual goals and KPIs for success in event, sponsorship, and award initiatives.
• Stay Current: Remain updated on industry trends and best practices.

Event Management

• End-to-End Ownership: Manage all event aspects including pre, during, and post-event activities, venue selection, vendor management, logistics, and marketing materials.
• Lead Generation Focus: Prioritize optimizing events for capturing qualified leads.
• Project Management: Oversee budgeting, timelines, and seamless execution of events.
• Collaboration: Work closely with internal teams (e.g., sales, product) to ensure alignment and maximize event impact.
• Data-Driven Improvement: Measure event performance, analyze results, and identify areas for improvement based on data-driven insights.

Sponsorship Management

• Opportunity Identification: Research and find potential sponsorships that fit the company's brand and target audience.
• Negotiator: Secure favorable sponsorship agreements, maximizing value and ROI.
• Proposal Development: Create persuasive sponsorship proposals and packages.
• Internal Leadership: Manage and motivate a cross-functional sponsorship team.

Award Programs

• Awards Strategy: Identify relevant industry awards and develop a winning awards submission strategy.
• Application Excellence: Craft high-quality, compelling award applications that highlight the company's achievements.
• Calendar Management: Ensure timely submissions by managing the awards calendar and deadlines.
• Leverage Wins: Promote and capitalize on award wins to build brand reputation and credibility.

Additional Tasks

• Integrated Campaigns: Collaborate with the broader marketing team to amplify the impact of events, sponsorships, and awards.
• Trend Awareness: Keep up-to-date with the latest trends in events, sponsorships, and awards marketing.
• Internal Support: Assist with internal communication and company events as needed.

 
Key Skills and Required Experience

• Bachelor's (Tertiary) Degree in Marketing, Communications, Business Administration, Sciences, Economics, or related discipline; or equivalent work experience.
• 5+ years of professional experience in creating impactful events, distilling marketing strategy into a viral emotion that drives awareness and business development, or other impactful Marketing work that is game-changining for an organzation.
• Exceptional project management skills; Proficiency with marketing automation and project management tools.
• Track record of success in managing large-scale events and securing impactful sponsorships.
• Creativity and an eye for detail.
• Analytical mindset with the ability to measure and demonstrate ROI.
• Strong communication skills, both written and oral; Captivating storytelling and content creation abilities.
• Ability to prioritize and manage multiple projects simultaneously.
• Experience working with senior-level executives; Ability to collaborate effectively with cross-functional teams.
• Willingness to travel for domestic and global events.
• Diplomacy, tact, and a customer-focused approach to win-win negotiations/outcomes.
• Passion for technology and ability to translate complex ideas into simple content. 
• Must have full working rights within Australia.

 
Fleet is an Equal Opportunity Employer; employment with Fleet is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, colour, religion, gender, national origin/ethnicity, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
 
 
About the Interview Process:
We want to get to the essence of who you are, your life journey, and your potential to thrive at Fleet Space Technologies As such, if selected to progress in the interview process, you will go through a series of interviews with various Fleet Explorers - assessing your technical capabilities, alignment to our values, and potential. We also will request references from those you’ve worked with, and ask you to complete our behavioral, cognitive and EQ assessment. Please let us know if we can make this process more accessible, comfortable, and inclusive for you

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have in event management?

What's your expected annual base salary?

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