Marketing Manager, Amazon Private Brands
vor 1 Woche
Amazon.in is seeking an innovative marketing manager to join the Private Brands marketing team with responsibility for managing category marketing and GTM across various categories in the retail business in India. The position is responsible for GTM strategy; campaign management and media mix development and will work closely with creative and media teams to achieve the demand generation goals for the respective categories. He/ She will work closely with the Category P&L leaders to ensure optimization of brand and product messaging and spend across all marketing channels. As a Marketing Manager, you will need to have a strong understanding of consumer and be responsible for delivering category message through various media channels. You will also drive awareness and engagement and demand for the categories, and utilize global strategies and tenets to guide the same. You will collaborate closely with category leaders to develop unique marketing programs, research, and activation programs and effectively adapt them for respective market segments.
Key job responsibilities
• Creation of marketing strategies for multiple categories, in which you make use of the full marketing mix
• You will determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities.
• Responsible for local geos, competition and consumer analysis that help you determine your marketing strategy.
• Responsible for product marketing and marketing communication management with central brand and media team.
• Propose, analyze, summarize consumer and shopper research to drive insights
• Work cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals.
• Develop accurate projects priorities, schedules and execution of marketing campaigns.
• Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans.
• Work collaboratively with the leader of online marketing strategy and media planning to develop plans that optimize advertising across the product portfolio
• Develop compelling, relevant strategic input docs and creative briefs for creative development
A day in the life
- 3+ years’ experience in B2C Marketing
- Demonstrated extensive experience in marketing strategy development, managing pan-India projects with multiple stakeholders and show proven expertise in performance measurement and execution.
- Demonstrated experience developing consumer pan–India campaigns, showing success in driving new or existing product awareness and consideration in both established and developing markets
- A proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services
- Demonstrated analytical skills in quantitative and qualitative consumer research methodology to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output
- Management skills leading both high performing direct and indirect reports and internal and external clients, across campaign management, media management, channel management etc.
About the team
Amazon Private Brands offers customers high quality products at great prices. We help customers discover and be delighted by our products every day. With frustration-free packaging, appealing designs, and reliable quality, we are constantly innovating on behalf of our customers.
We aspire to be part of our customers’ everyday lives by offering lovable products love at compelling prices that are backed by Amazon’s strong customer-obsessed reputation. Amazon Private Brands continuously improves how we deliver on this vision through a combination of technology and expert process optimization. We hold a high bar while challenging the “status quo” and are proud of the work we do for our customers. We are excited about our growth and are looking for like-minded people to join our team
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Posted: June 13, 2024 (Updated 1 day ago)
Posted: May 22, 2024 (Updated 2 days ago)
Posted: June 20, 2024 (Updated 2 days ago)
Posted: June 5, 2024 (Updated 2 days ago)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#J-18808-Ljbffr-
Marketing Manager, AU, Ads Marketing
vor 4 Wochen
Sydney, Österreich Amazon VollzeitJob ID: 2633617 | Amazon Commercial Services Pty LtdCome build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have...
-
Marketing Manager, AU, Ads Marketing
vor 4 Wochen
Sydney, Österreich Amazon VollzeitJob ID: 2633617 | Amazon Commercial Services Pty LtdCome build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have...
-
Sr Account Manager, Amazon Devices, ANZ
vor 3 Wochen
Sydney, Österreich Amazon VollzeitDESCRIPTIONAt Amazon Devices, we invent on behalf of our customers, partners, and communities. We combine devices and services in new ways to inform, entertain and connect our customers - in their home or on-the-go. Our customers inspire us and are at the heart of how we invent and evolve our products. In Australia and New Zealand, the Devices team are...
-
Sr Account Manager, Amazon Devices, ANZ
vor 4 Wochen
Sydney, Österreich Amazon VollzeitJob ID: 2590108 | Amazon Commercial Services Pty LtdAt Amazon Devices, we invent on behalf of our customers, partners, and communities. We combine devices and services in new ways to inform, entertain and connect our customers - in their home or on-the-go. Our customers inspire us and are at the heart of how we invent and evolve our products. In Australia...
-
Strategic Account Manager, Amazon Fashion
vor 1 Woche
Sydney, Österreich Amazon VollzeitDescription Are you experienced in sales, account management, or business development? Do you resonate with our motto "work hard, have fun, make history"? Amazon Australia is expanding rapidly—join us and grow your career! here's never been a more exciting time to join Amazon! Amazon Australia is growing at a phenomenal rate as we work to create an...
-
New Account Manager
Vor 7 Tagen
Sydney, Österreich Amazon VollzeitNew Account Manager - Consumables, Amazon MarketplaceJob ID: 2680923 | Amazon Commercial Services Pty LtdAre you familiar with sales and account management or with business development? Do you identify yourself with our motto "work hard, have fun, make history"? Amazon is growing in Australia: grow with us!Amazon is looking for a passionate and driven New...
-
New Account Manager
vor 1 Woche
Sydney, Österreich Amazon VollzeitNew Account Manager - Consumables, Amazon MarketplaceJob ID: 2680923 | Amazon Commercial Services Pty LtdAre you familiar with sales and account management or with business development? Do you identify yourself with our motto "work hard, have fun, make history"? Amazon is growing in Australia: grow with us!Amazon is looking for a passionate and driven New...
-
Advertising Sales Manager
vor 1 Woche
Sydney, Österreich Amazon VollzeitDescription Amazon Ads operates at the intersection of eCommerce and advertising, this role focuses on connecting the Amazon Ads canvas of DSP, Display, Data, Video and Content offering to our customers. We help advertisers reach Amazon customers on the Amazon owned and operated sites, on other high quality sites across the web, and on millions of tablets...
-
Team Lead, Amazon Vendor Services
vor 4 Wochen
Sydney, Österreich Amazon VollzeitAmazon Australia is looking for Team Leads to manage and deliver the Amazon Vendor Services (AVS) program, leading a team of Brand Specialists within various Product Families/categories.Amazon Vendor Services are a suite of services designed to help Amazon's most strategic vendors grow and deliver the best customer experience by working across all key retail...
-
New Account Manager
vor 2 Wochen
Sydney, Österreich Amazon VollzeitDescription Are you familiar with sales and account management or with business development? Do you identify yourself with our motto "work hard, have fun, make history"? Amazon is growing in Australia: grow with us! Amazon is looking for a passionate and driven New Account Manager to be a part of the team recruiting new Selling Partners in the...
-
Team Lead, Amazon Vendor Services
vor 1 Monat
Sydney, Österreich Amazon VollzeitJob ID: 2619485 | Amazon Commercial Services Pty LtdAmazon Australia is looking for Team Leads to manage and deliver the Amazon Vendor Services (AVS) program, leading a team of Brand Specialists within various Product Families/categories.Amazon Vendor Services are a suite of services designed to help Amazon's most strategic vendors grow and deliver the best...
-
Team Lead, Amazon Vendor Services
vor 3 Wochen
Sydney, Österreich Amazon VollzeitJob ID: 2619485 | Amazon Commercial Services Pty LtdAmazon Australia is looking for Team Leads to manage and deliver the Amazon Vendor Services (AVS) program, leading a team of Brand Specialists within various Product Families/categories.Amazon Vendor Services are a suite of services designed to help Amazon's most strategic vendors grow and deliver the best...
-
Sydney, Österreich Amazon VollzeitSenior Business Development Manager – Amazon Influencer Program (12 m FTC), Performance Marketing, APACJob ID: 2638965 | Amazon Commercial Services Pty LtdInterested in building business relationships with social media platforms, influencers and content creators? Do you like digging into complex problems with smart, hardworking colleagues, who work in...
-
New Account Manager
vor 4 Wochen
Sydney, Österreich Amazon VollzeitNew Account Manager - Consumables, Amazon MarketplaceAre you familiar with sales and account management or with business development? Do you identify yourself with our motto "work hard, have fun, make history"? Amazon is growing in Australia: grow with us!Amazon is looking for a passionate and driven Business Development Executive to be part of the team...
-
New Account Manager
vor 4 Wochen
Sydney, Österreich Amazon VollzeitNew Account Manager - Consumables, Amazon MarketplaceJob ID: 2653836 | Amazon Commercial Services Pty LtdAre you familiar with sales and account management or with business development? Do you identify yourself with our motto "work hard, have fun, make history"? Amazon is growing in Australia: grow with us!Amazon is looking for a passionate and driven...
-
New Account Manager
vor 1 Monat
Sydney, Österreich Amazon VollzeitNew Account Manager - Consumables, Amazon MarketplaceJob ID: 2653836 | Amazon Commercial Services Pty LtdAre you familiar with sales and account management or with business development? Do you identify yourself with our motto "work hard, have fun, make history"? Amazon is growing in Australia: grow with us!Amazon is looking for a passionate and driven...
-
New Account Manager
vor 4 Wochen
Sydney, Österreich Amazon VollzeitNew Account Manager - Consumables, Amazon MarketplaceJob ID: 2653836 | Amazon Commercial Services Pty LtdAre you familiar with sales and account management or with business development? Do you identify yourself with our motto "work hard, have fun, make history"? Amazon is growing in Australia: grow with us!Amazon is looking for a passionate and driven...
-
New Account Manager
vor 3 Wochen
Sydney, Österreich Amazon VollzeitNew Account Manager - Consumables, Amazon MarketplaceJob ID: 2653836 | Amazon Commercial Services Pty LtdAre you familiar with sales and account management or with business development? Do you identify yourself with our motto "work hard, have fun, make history"? Amazon is growing in Australia: grow with us!Amazon is looking for a passionate and driven...
-
Account Manager, Amazon Strategic Account Services
vor 3 Wochen
Sydney, Österreich Amazon VollzeitDESCRIPTIONAre you interested in innovating to deliver a world-class level of service to Amazon's Selling Partners? The Amazon Strategic Account Services (SAS) program seeks to improve the customer and Selling Partner experience on Amazon by working directly with Selling Partners to improve value, selection and convenience across their business. With...
-
Marketing Manager, APAC Prime
vor 1 Monat
Sydney, Österreich Amazon VollzeitJob ID: 2658228 | Amazon Commercial Services Pty LtdAmazon is seeking a highly motivated and results-driven Marketing Manager to drive our marketing efforts targeting Amazon customers in Australia. The Marketing and Prime team’s goal is to make Amazon the Earth’s most desired destination for shopping.Key job responsibilitiesThe candidate should have...
