Digital Marketing Specialist
vor 1 Tag
We are looking for a Digital Marketing Specialist to leverage our digital channels with the purpose to drive commercial success and create demand for Stora Enso’s renewable offering. Your location will be either Stockholm, Helsinki or Vienna and you will be working in the Wood Products Division. You will report to the Digital Marketing Manager.
**Career for a better climate. Every day.**
Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper. Our fiber-based materials are renewable, recyclable and fossil free. Our solutions offer low-carbon alternatives to products based on finite resources. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow.
**About the position**
As a Digital Marketing Specialist, you will be responsible for optimizing our digital channels and executing digital marketing activities in the division. Your tasks include developing and running digital marketing campaigns, managing our web pages and SEO, monitoring and analyzing digital channel metrics, and developing and optimizing marketing automation workflows. You will cooperate closely with the division’s marketing and communications team as well as other internal and external stakeholders in order to plan and deliver digital marketing activities.
**What we offer**
We believe that our employees are key to our success. We offer a total rewards package to engage our employees, including elements such as compensation, employee benefits, professional development, growth opportunities, recognition and wellbeing. Joining us, you will get to be a part of the journey Stora Enso is on - transforming from a traditional forest industry company, into a renewable materials growth company. We aim to be a preferred provider of wood-based solutions and a leading brand in prioritized markets - you can be part of making it happen.
**Who we are looking for**
We are looking for a skilled digital marketer with 3-5 years’ experience who enjoys working hands-on with campaigns, marketing data and marketing automation. You have experience in managing and analysing organic and paid channels and optimising performance based on data. You are detail-oriented, skilled in problem solving and have a strong customer-focused perspective.
Your proficiency in digital marketing is based on a degree in marketing, communication or another relevant area. Experience in performance marketing or search engine optimization is an asset. You are a great communicator with excellent negotiation skills, and you thrive in an international environment. This position requires willingness to travel.
**Skills and qualifications needed in the role**:
- Hands on experience in digital marketing, especially B2B, from an agency or a similar position in-house
- Digital marketing skills to optimize our digital transformation and develop solutions to meet new digital behaviours and needs
- Experience managing and optimizing digital channels and multi-channel campaigns
- Data-driven approach to marketing and ability to translate analytics into insights
- Marketing automation experience, e.g. Hubspot
- Content management system experience, e.g. Sitecore
- You communicate fluently in English, other languages like Swedish, Finnish or German are an advantage
**Additional skills and qualifications beneficial in this role**:
- Strong analytical skills
- Fast and efficient
- Project management skills
- Presentation and training skills
- Attention to detail, focus on customer service and skilled in problem solving
- An open, direct, positive, and energetic attitude
- Ability to work successfully in a matrix organization
- Ability to manage multiple projects, work with diverse teams and meet demanding deadlines
Our culture and work towards a more sustainable future is based on these themes which, we hope, will resonate with you as well:
- **Create customer value**:Demonstrates drive to create value for our customers by understanding their needs and our capabilities.
- **Drive Business Performance**: Demonstrates the ability to translate strategy to action by making decisions, delivering results and proactively looking for new business opportunities.
- **Do what's right**:Lives by and stands up for our values. Treats everyone fairly and respectfully and acts with integrity according to our Code.
- **Inspire and motivate**: Inspires and motivates by providing a clear direction towards a compelling future, offering clarity and support along the journey.
- **Manage and Grow**: Ensures delivery and value whilst nurturing performance, diversity and inclusion.
**Additional information**
**What happens after you apply?**
We believe diversity strengthens our competitiveness and contributes to better decision-making. Diverse working teams help us to explore different perspectives and challenge our way of thinking. We work actively to increase diversity in the workplace and we
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