Digital Insights Specialist

vor 4 Wochen

Elsbethen, Österreich Red Bull Vollzeit

**Company Description**:
**Uncover the secrets behind our media success**

Join our team as a Media Insights Specialist and be at the forefront of deciphering the impact of media strategies. Dive deep into data, reveal compelling patterns, and unlock valuable knowledge that drives informed decisions for our Culture Network (Music & Dance).

As a centre of excellence, the Audience Insights team in Salzburg, Austria requires a team member focused on Culture & Brand insights across Earned, Social and Owned channels, always with the goal of providing actionable recommendations.

Success for this role will also include building strong working relationships throughout the Culture Marketing teams both within the Media Network as well as with HQ and Markets.

**GUIDE STRATEGY**

Within this role, you’ll be at the forefront of understanding our platform and network trends across the Red Bull Media Network. Your analysis and insights will help guide the overall strategy for both global and country teams, identifying key drivers and opportunities that result in positive action.

**DEEP DIVE INTO ANALYTICS AND INSIGHTS**

You can be creative in concepting and executing ad hoc analysis. While reacting effectively to business needs is, of course essential, we recognize that often the most impactful insights are derived from having freedom to proactively explore ideas. The team also has plenty of opportunity to present this work to all relevant stakeholders to influence decision-making. Analysis can include everything from project specific insights, market research, or proposing hypothesis based on content analysis.

**DRIVE BEST PRACTICE WITH DATA**

By leading by example you’ll help set the bar for how we gather, interpret, and tell impactful stories with our data. You’ll build relationships with colleagues, both here in Austria and internationally, through training on specific tools and broader context.

**KNOW OUR DATA INSIDE AND OUT**

We gather data for Earned, Social, and Owned from a variety of data sources. Naturally this can become complex, and it is the role of the Central Insights Team to intrinsically understand the quirks of the dataset and unleash its potential. To support this, you’ll have direct relationships with both internal teams who manage implementations, as well as directly with the source of third-party platforms. You’ll use your problem-solving skills to help to scope out new enhancements, as well as to identify bugs.

**Qualifications**:
3+ years of experience in a comparable role, ideally within the Media or Publishing industries and a passion for Culture topics (Music & Dance).

Bachelor’s Degree in Business, Digital Marketing, or a related field

Highly skilled in Microsoft Excel, PowerPoint, knowledge of BI tools (e.g., Looker) is a plus, and a strong interest in learning new tools

Good working knowledge of social media and some associated analytics tools (e.g., Sprinklr, as well as native reporting platforms of the social networks)

Sharp analytical skills, with the ability to extract and analyse raw data and draw conclusions

Ability to transform findings into a clear compelling story that drives positive action from the business

Adaptable, proactive, and intellectually curious Team player with excellent verbal and written English communication skills. Any additional language is a plus

**Additional Information**:
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.041 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

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