Brand & Customer Manager and Diagnostics Lead

vor 5 Monaten

Wien, Österreich MSD Vollzeit

**Job Description**:
We are a research-driven biopharmaceutical company. Our mission is built on the simple premise that if we “follow the science” that great medicines can make a significant impact to our world. We believe that a research-driven enterprise dedicated to world-class science can succeed by inventing medicine and vaccine innovations that make a difference for patients across the globe.

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 170 employees at our Vienna site. In support of our existing team we are currently looking for:
**_ Melanoma and Diagnostics Lead (M/F/d),_**

**_ Brand & Customer Manager_**

**Responsibilities**:

- Overall topline responsibility for marketing of the melanoma indication (80% of the time) and leading the strategies and marketing efforts within biomarker & diagnostics (20% of allocated time) across different indications with all parts of the organization and with our diagnostic and pharma partners
- Responsible for development and implementation of both strategic and tactical marketing programs for biomarkers and diagnostics and for the melanoma brand, including analysis, strategy, messaging and business plan development, implementation of (digital) programs and tools
- Engagement with key scientific leaders relevant for guiding and enabling implementation, adoption, and use of diagnostics
- Driving awareness and education around the importance of assessment in tumors and communicating the value proposition of patient selection to pathologists and oncologists
- Ensures all activities are done with highest ethical and compliance standards

**Primary Activities**:

- ** Market understanding**: Analysis of local market and identification of commercial opportunities based on market research and customer insights
- ** Strategy development**: Participation in local and international meetings where appropriate, understanding and translating the global and local product & biomarker strategy into local priorities and the integrated business plan
- ** Project & event management**: Implementation and tracking of (digital) campaigns, initiatives and materials directed at different internal and external stakeholders, such as Health Care Professionals, sales teams, or patients
- ** Sales Teams support**: making sure sales teams understand the strategic imperatives and support them with necessary trainings, tools, and materials
- ** Customer focus**: field visits in alignment with sales team collecting feedback on current programs and gaining customer insights, individual visit with relevant stakeholders aimed at co-developing materials or implementing specific programs, participation at national, regional, or local congresses or our company’s own events where appropriate in alignment with BUD
- ** Financial acumen**: Tracking of product sales and expenses in alignment with all appropriate internal stakeholders based on local external and global internal assumptions
- ** Cost management**: support in allocating resources and managing budgets of the Business Unit. Tracking progress and adjusting activities accordingly
- ** Cross functional collaboration**: ensure alignment with the Integrated Brand and Customer Plan between various stakeholder / departments such as Business Unit, Medical, Regulatory, Market Access, Finance, demand planning etc. Participating in or leading cross functional workstreams of different nature

**Qualifications & Experience**

**Education**:

- University Degree or above, preferably in business or life sciences (e.g. biology, biochemistry, pharmacy, medicine)

**Skills/Expertise Required**:

- Industry experience is required
- Oncology Marketing experience
- Clinical & scientific competence
- Knowledge of the overall healthcare system and the role of the individual customer groups within the healthcare environment
- Ability to navigate in a science-driven, quickly developing environment
- Ability to work independently with limited supervision
- Proven ability to understand & learn science and translate it into messages

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