Pixum Case Study

vor 2 Wochen


Wien, Österreich JENTIS GmbH Vollzeit

Tracking Preventions, Ad-Blocker und rechtliche Veränderungen erschweren die Datenerhebung im Online Marketing. Mit dieser Realisierung und betroffen von den ersten Auswirkungen, hat sich Pixum Anfang 2021 auf die Suche nach einer Lösung gemacht. Dabei hat Björn Prickartz, Head of Analytics & Conversion bei Pixum, Server Side Tracking als ideale Technologie identifiziert. Aufgrund der DSGVO & Schrems II wurde bewusst ein europäischer Anbieter gesucht. Mit JENTIS fand sich ein innovativer Partner, der sich mit einer ausgereiften Technologie auf Datenschutz & Datenqualität spezialisiert.

Jetzt nutzt Pixum die Datenerfassung über JENTIS, um Media-Budgets neu auszurichten, exakte Analysen durchzuführen und Datenschutz zu ihrem Wettbewerbsvorteil zu machen.


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