B2b Digital Campaign Manager

vor 2 Wochen

Wien, Österreich b2match Vollzeit

b2match is a product-driven, international operating all-in-one event management software company that covers the entire event workflow. We have been operating in the market for over 8 years. Our commitment is to help event organizers create meaningful interactions, so their big ideas can become reality.

We Create The Most Compelling Event Management Software

**Our daily job is to help people come together**: to talk, create opportunities, exchange ideas, products, and services or find the right project or business partner. We do this by specializing our technology and knowledge in business networking and matchmaking. Literally, we are striving to crack the code of how people interact and to enhance our product, service and processes to help them to be more successful.

Our software has facilitated more than 5,000 events with over 800,000 business matchmaking meetings, across 90 countries around the globe.

A Team That Loves to Foster Interaction

With a team of 35+ diverse personalities based in Vienna and Zagreb, we commit to creating the most compelling software and provide the best service for the management of various gatherings. Either in a physical, virtual or hybrid format.

We believe that the best results come from the collaboration of motivated, talented people. We encourage working in project-based and cross-functional teams and create space to explore ideas.

In this position, we are looking for a new b2matcher who is a proven marketing technologist and campaign strategist. Someone who will uncover new opportunities for demand generation and plan, test and optimize them toward the goal of a positive ROAS. Do you identify yourself as an independent, self-responsible person with a strong team spirit? Does your heart beat for a data-driven approach, inbound and outbound campaigns and working with cross-functional teams? If yes, read on, you are at the right place

Tasks
- Develop, execute and optimize paid digital media, including paid search and paid social for lead generation and lower the cost-per-acquisition.
- Define and create target groups and target them along their user journeys.
- Create and manage paid search campaigns. Structuring, ad text creation and testing, automated and manual bid management, keyword research, conversion tracking and optimization, performance analysis, landing page analysis and testing.
- Create, manage and optimize social media advertising campaigns mainly across LinkedIn to generate new leads - campaign strategy, set up, testing and reporting.
- Work close with the content and design department to generate insights about the best copy, visuals, target group and campaign structure.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media advertising, attribution, and programmatic media buying.
- Utilize strong analytical ability to evaluate performance across all channels. Communicate with the team on the performance by providing actionable insights.
- Define and execute a campaign tracking strategy for precise analysis and work with the Digital Analytics Specialists to measure the whole acquisition journey.

**Requirements**:

- 3+ years professional experience within online advertising in the areas of pay-per-click and paid social media with a strong track record of driving lead and revenue growth, preferably in the B2B/SaaS environment.
- Business knowledge within the B2B event industry is a significant advantage for quickly understanding our market, audience and product.
- Metrics and results passion with hands-on experience generating and analyzing reports to optimize ROAS and ROI within a marketing and CRM techstack.
- Hands-on experience with Google Ads, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager and Hubspot Marketing Hub. Other tool knowledge to improve campaigning and reporting is an advantage.
- High self-motivation; work independently and proactively to resolve issues and take ownership of projects, tools, processes, and most importantly results.
- True team player with excellent communication skills to collaborate within cross-functional teams.
- High technical affinity, expert knowledge of the demand generation mix and ability to understand the needs of our customers in detail.
- Excellent written and verbal communication skills in English.

**Benefits**:

- An easy-going and enjoyable work environment within a company in an international, fast-growing market
- Opportunity to shape your tasks, responsibilities, goals and vision for your department
- Welcoming, fun and appreciative atmosphere with annual company retreats and regular team activities
- Flexible working hours and the option of working from home or remote
- Strong focus on personal and professional development with a yearly education budget, participation in events, conferences as well as position development
- Additional free days on Christmas Eve (24.12) and New Year’s Eve (31.

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