Digital Marketing Specialist
vor 2 Monaten
This is a Digital Marketing Specialist role with one of the leading companies in AU right now 🔥 -- Vanguard Australia -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Vanguard Australia 🧐🧐
Team & Opportunity We are looking for a dynamic and results-driven Digital Marketing Specialist to join our Growth & Retention marketing team at Vanguard Australia. In this role, you will play a key part in delivering impactful campaigns, enhancing customer journeys, and driving business growth. If you’re passionate about creating innovative marketing solutions and thrive in a fast-paced environment, we’d love to hear from you. Core Responsibilities - Collaborate with the Growth & Retention marketing team to design and execute omni-channel customer lifecycle programs. - Work closely with Marketing Managers to execute a range of client communications to engage, retain, and grow our customer base. - Test and optimise creative assets, messaging, and marketing tactics across multiple channels to boost engagement and conversion rates. - Collaborate with the Marketing Automation team to develop personalised, timely and effective automated journeys. - Continuously monitor, analyse, and report on campaign performance to provide actionable insights and recommendations that enhance overall customer experience and campaign effectiveness. - Stay up to date on industry trends, best practices, and emerging technologies to improve and innovate Customer Lifecycle Programs. Specialisations that will make an impact - Bachelor’s degree in marketing, Business, Communications, or a related field. - 3-5 years marketing experience, preferably in the financial services industry. - Proven experience in executing digital marketing campaigns to drive business outcomes (e.g. email campaigns, web landing pages). - Proficiency in CRM platforms (e.g. Salesforce Marketing Cloud) and analytics tools (e.g. Google Analytics). - Strong data analysis skills with the ability to interpret metrics and derive actionable insights. - Ability to manage multiple initiatives and deadline simultaneously. - Great stakeholder management skills to ensure effective and timely delivery of end-to-end digital campaigns. - Displays initiative and the ability to work both independently and within a team. - Strong ability to problem solve and prioritise business initiatives.
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