Performance Marketing Manager
vor 1 Tag
This is a Performance Marketing Manager role with one of the leading companies in AU right now 🔥 -- Lyrebird Health -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Lyrebird Health 🧐🧐
We're looking for an exceptional Performance Marketing Manager to join our mission driven team. About Us Lyrebird Health is transforming the quality and accessibility of healthcare by automating clinicians' most time-consuming tasks. Placed in General Practice, Allied Health, and Specialist clinics, Lyrebird is saving clinicians on average 2 hours per day and enabling a level of care that was previously impossible. About The Job As our first performance marketing manager, you will drive user acquisition and retention across the US, UK, and Australia. You'll use data-driven strategies to scale growth campaigns, optimize our funnels, and refine targeting. You’ll shape how clinicians discover and engage with our AI medical scribe, and as our first hire in this space, you’ll have the opportunity to build and lead a team to support our performance marketing efforts. Skills & Capabilities What you’ll bring to the table \* 5+ years of experience in performance marketing for B2B SaaS, focusing on measurable, data-driven growth. \* A track record of managing campaigns end-to-end, from strategy and execution to optimization and reporting. \* Proficiency in using analytics tools to evaluate channel performance, test new tactics, and iterate quickly. \* Ability to balance strategic thinking with practical execution. \* Deep curiosity about emerging marketing technologies and staying ahead of industry trends. \* Strong analytical mindset and understanding of user journeys, with a focus on improving acquisition, activation, and retention. Attitude & Approach to Work \* User Obsession: You'll bring unwavering commitment to developing the most exceptional product for our users. This will guide every decision you make at Lyrebird. \* A Builder Mindset: You don't accept the status quo. You see obstacles as a opportunities for growth and development. You're proactively building solutions, rather than fixating on problems. \* An Olympian Work Ethic: You're relentless in pursuing your goals and demonstrate a high level of ownership, care and pride in everything you do. \* Commitment to the team: You play for the back of the jersey, not the front. You're committed to acting in the best interest of Lyrebird and our users at all times What You Will Do \* Develop and execute performance marketing campaigns across channels—search, social, display, and others—to drive qualified leads and conversions. \* Continuously test creative, messaging, and targeting strategies to maximize ROI and reduce acquisition costs. \* Collaborate with product, design, and engineering to ensure cohesive customer experiences and optimize funnels. \* Monitor market and competitor activities, adjusting strategies as needed to maintain our competitive edge. \* Create scalable frameworks for ongoing experimentation, reporting, and budgeting. \* Identify and implement tools, partnerships, and best practices that enhance our growth engine.
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