Advanced Ceramics Marketing Strategist
vor 2 Monaten
Marketing Manager – Advanced Ceramics (m/f/x)
Location: Remote or On-site
Reports to: Sales Director
Full-time, Permanent
Role:
As a key member of the Imerys team, you will define and implement market strategies aligned with segment positioning to meet medium-term sales targets. You will collaborate with cross-functional teams to uncover insights and develop strategies for both new and existing products, ensuring market growth and customer satisfaction.
Key Responsibilities:
- Identify market trends and customer insights, translating them into actionable business recommendations.
- Segment the market to tailor Imerys' offerings to customer needs.
- Develop a multi-mineral product solution offering with clear value propositions and pricing strategies.
- Define and optimize routes to market and distribution channels.
- Build and maintain relationships with key stakeholders in the value chain.
Business Development:
- Identify and analyze new business opportunities within application segments.
- Lead or participate in new product development projects, from documentation to commercial launch.
- Define product mix (product, price, package, positioning, promotion) and ensure cohesive internal communication.
- Collect and analyze customer feedback on new products to drive continuous improvement.
- Support sales managers in expanding their customer portfolios and generating new business leads.
Cross-Functional Support:
- Develop sales enablement tools and continuously train the sales team.
- Enhance Imerys' presence in the segment through trade shows, social media, and website content.
- Provide high-level content for external communications, including the website, brochures, and social media.
Requirements:
- Preferably Engineering degree or PhD in Material Science or Chemistry OR Bachelor's in Business/Marketing, with 7+ years of industrial marketing experience.
- Strong marketing skills and understanding of the B2B business, especially in raw material.
- Proven experience in developing marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Expertise in Google Analytics and digital marketing as well as proficiency in web analytics and business research tools are a plus
- Strong business acumen with excellent analytical and critical thinking abilities.
- Collaborative, with strong communication and presentation skills.
- Ability to influence and interact effectively with people at all levels.
- Fluency in English (international environment).
What we offer:
We offer a professional career by world leader in mineral specialties for industry, with competitive yearly salary starting at 85.000 EUR gross. The employment is in accordance with the collective salary and wage agreement for employees of the Chemical industry. We offer a higher compensation depending on your expertise and skills.
Additionally, we offer a comprehensive benefits package:
- Flexible working time
- Cellective accident insurance & life insurance
- Home office
- Reimbursment of transportation costs
- Company doctor
- Comprehensive education & training opportunities
- Company canteen
- Employee discounts
- Cutting-edge technology
- Parking spaces & connestion to public transport
- Diverse teams
- International environment
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