Strategic Marketing Lead for Regional Expansion
vor 4 Wochen
We are seeking a highly skilled Senior Regional Marketing Manager to join our team at Boehringer Ingelheim RCV GmbH & Co KG. This is a challenging role that requires strategic thinking, leadership skills, and a deep understanding of customer needs.
Key Responsibilities- Act as an 'Asset Lead' to drive brand strategy for the region and collaborate with commercial, medical, and access teams to achieve shared goals.
- Optimize patient engagement for each of the three indications of the brand across diverse realities of the countries in the RCV region.
- Demonstrate the ability to guide and influence cross-functional teams without formal authority.
- Anticipate and share cross-functional insights to foster insight-driven, customer-centric decision-making.
- Propose and implement corrective actions when performance metrics are not met, including resource reallocation strategies.
- Actively mentor regional marketing managers, providing constructive feedback to support their professional growth and development.
- PhD or Master's Degree in Medicine, Life Sciences, Business Administration, or a related field.
- 3-5 years of cross-functional experience (marketing, market access, medicine, sales, etc.) with a strong local market awareness; leadership experience is a plus.
- Proven ability to inspire and lead collaboratively and strong cross-functional business acumen.
- Deep understanding of customer needs and brand planning, with the potential for strategic development.
- Capacity for innovation and experimentation within the team.
- Fluency in oral and written English.
- Flexible working time models/home office depending on the position.
- Additional off-days (bridge-days) for more leisure time.
- Staff restaurant with a variety of lunch options for your daily well-being.
- Position specific training opportunities for your personal and professional growth.
- Comprehensive health promotion, sustaining your health in the best possible way.
We offer a competitive salary and benefits package, including a minimum gross annual salary of EUR 64,023.54 (full time), based on industry benchmark, qualifications, and experiences.
If you are a motivated and experienced professional looking for a new challenge, please submit your application via our application portal. We look forward to receiving your application and discussing this opportunity further with you.
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