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Marketing Director for Playbrush GmbH

vor 2 Monaten


Wien, Wien, Österreich Playbrush GmbH Vollzeit

About Playbrush GmbH

Playbrush GmbH is a leading innovator in the oral care industry, dedicated to transforming the way people brush their teeth. With a strong focus on innovation and research, the company has developed smart toothbrushes and service subscriptions that connect to smartphones, making toothbrushing an engaging educational experience for children and offering performance feedback for adults.

Job Overview

We are seeking a highly skilled and experienced Consumer Activation Lead to join our team at Playbrush GmbH. As a key member of our marketing department, you will be responsible for developing and implementing innovative marketing strategies to fuel commercial growth, elevate brand presence, and empower strategic success.

Key Responsibilities

  • Strategic Planning
    • Develop holistic marketing plans to increase GUM brand awareness, D-to-C specific acquisition, and increase sales, taking into account the specific requirements, characteristics, and media landscape of the local markets.
    • Manage the consumer marketing budget and control expenditure to maximize ROI (return on investment) and ensure the efficiency of marketing activities.
    • Deploy and adapt brand's marketing campaigns and media plan for consumers developed at HQ level.
  • Operational Execution
    • Execute influencer and referral channel (search, plan, communication, execution) for GUM brand.
    • Develop a brand's plan for the search and paid media channel and execute the plan with external agencies.
    • Set up newsletter and consumer journeys plans and execute the relevant touchpoints of the funnel for GUM brand.
    • Develop brand's social media plan and execute with the external agency.
    • Plan, collaborate with EMEA HQ, and execute web shop campaigns.
    • Adapt and adjust master assets for holistic GUM brand.

Requirements

  • Bachelor's degree in a relevant field (e.g., business, project management, digital marketing and sales).
  • 4+ years of marketing and brand experience in digital marketing, direct-to-consumer, e-commerce, FMCG, consumer electronics, or a similar customer-centric industry.
  • Fluent German and English speaker. Any other European language/languages is a big plus.
  • Strong in strategic and analytical thinking.
  • Strong interpersonal skills, ambitious, and adventurous personality.
  • Strong track of managing digital marketing channels.
  • Ability to handle multiple projects.
  • Self-driven, organized, and diligent personality.

We Offer

  • Competitive salary and performance-based bonuses.
  • Professional development opportunities.
  • A collaborative and innovative work environment with an open, kind, and proactive atmosphere.
  • 42,347 € / year.