Lifecycle Marketing Specialist
vor 3 Wochen
We're seeking a seasoned Lifecycle Marketer to drive our marketing efforts across our GTM motions. As a key driver of our marketing strategy, you'll design, implement, and continuously optimize lifecycle campaigns to scale and drive growth through strategic customer engagement.
Key Responsibilities- Develop and execute lifecycle marketing campaigns that activate, engage, and retain customers, driving value at each stage of the journey.
- Collaborate with cross-functional teams to align marketing efforts with product-led strategies and drive demand for sales teams.
- Utilize platforms such as Iterable and HubSpot to manage email campaigns and customer journeys, optimizing performance through data-driven insights.
- Design and execute A/B tests and other experiments to optimize marketing tactics and drive continuous improvement in campaign performance.
- Develop and maintain a deep understanding of our customers' needs and preferences, using analytics tools to monitor campaign performance and generate insights.
- Craft and produce effective marketing copy and content that resonates with our customers, facilitating QA for campaigns across the organization.
- Work cross-functionally to translate technical marketing needs into clear concepts for stakeholders, ensuring seamless communication and collaboration.
MeisterLabs Software GmbH is a well-funded software company that lives and breathes innovation. We create stunningly-designed, team-focused, and user-friendly tools that bring joy to work and simplicity to collaboration. With entities in Vienna, Munich, and Seattle, we've established a strong base for over 130 talented employees to fulfill their potential. Join us in our mission to drive innovation and bring value to users.
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