Consumer Insights Strategist DACH
Vor 4 Tagen
About Unilever
We are a global leader in the ice cream industry, operating in over 190 countries. Our business reaches people worldwide, with 3.4 billion consumers using our products daily.
Our drive is to make sustainability an everyday reality, and we believe that a business focused on this leads to superior results. We are committed to making a positive impact on society and the environment.
Job Purpose
The Consumer Market Insights DACH Lead will be responsible for identifying and translating consumer needs, insights, and behaviors to guide the local IC marketing category strategy, category & brand performance, and consumer guidance and delivery in the local market(s) across 6P pillars.
Main Responsibilities
- Partner with the DACH General Manager and team, local CD teams, and EU regional marketing team to develop and execute the local IC marketing category strategy.
- Mine insights from consumer, category, and channels throughout end-to-end research and translate them into actions to help build business strategy and drive growth.
- Lead the full cycle of Insight roadmap DACH, including performance tracking, identifying de-averaged growth opportunities within DACH countries, and partnering with Analytics to understand ROI drivers of the market/category, across 6P.
- Lead initiatives outside of project work to unlock growth opportunities and support regional IC workstreams as required.
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