Digital Optimisation Manager
vor 1 Monat
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You are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences.
Our Chapter is committed to super-charged end-to-end digital engagement, powered by compelling content, data-led customer insights & an obsession with experimentation.
Do work that matters As a Digital Journey Optimisation Manager, you will leverage your digital experience, analytics & expertise to identify breakpoints in our Essential Super digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.
You will be in a Chapter supporting your development and success in the role whilst working in a Squad within a Crew focused on improving & optimising a part of the digital customer journey, owning the optimisation roadmap, managing the day-to-day build, delivery and conversion of personalised initiatives on commbank.com.au, CommBank App and NetBank to deliver the Digital Strategy.
On any given week you will: Manage the end-to-end delivery of digital experiences and campaigns including A/B testing and personalised messaging, from ideation to execution and measurements, using Adobe Target, Adobe Experience Manager, Adobe Experience Platform and Adobe Analytics.Work closely with CFS, product, marketing, data analytics, and digital UX partners to define, develop, build and execute on a data-driven tactical roadmap for our Essential Super experiences along with key stakeholders and optimise related digital customer journeys.Identify and drive key strategic initiatives to drive key business and customer outcomes.Support project delivery of features and products by using data to inform priorities; as well as ensuring ongoing reporting and optimisation can be achieved with correct tagging.Create digital behavioural segments for campaigns using Adobe Audience Manager, Adobe Experience Platform and Adobe Analytics.Review & advise on digital analytics tagging specifications to enable us to track online customer behaviour.Monitor & report on results and performance metrics, web analytics and customer insights to ensure performance is in line with forecast.Prepare management reporting, deep-dive analysis and presentations to communicate business and customer outcomes and inform business decisions.Our teams have a collaborative focus.
To be successful in this role you will develop strong relationships with a variety of stakeholders across multiple areas and demonstrate an enthusiasm towards supporting a range of digital projects impacting the organisation.
We are interested to hear from people who have: A clear customer focus with proven channel and stakeholder management experience.Exceptional communication, influencing and negotiating skills.Strong analytical and financial acumen; Adobe Analytics highly regarded or similar application used to extract useful insights from digital data.Flexibility to balance work between strategy and hands-on technical tasks.Hands-on experience with conversion optimisation platforms (such as Pega, Adobe Experience Platform, Adobe Target and Adobe Audience Manager).Passionate about SEO / website / owned channel optimisation, digital marketing and staying up-to-date with the latest industry trends.If this role sounds like you, apply now If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application.
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