Demand Generation Manager
vor 1 Woche
About AphexAt Aphex, we believe the tools construction teams use to plan and communicate their work should've stayed in 1995.
That's why we're on a mission to make it easier for construction teams to get on the same page with a live, multiplayer planning platform.
Instead of juggling spreadsheets, whiteboards, and outdated systems, we build tools that allow anyone on a project to plan and communicate their work with complete visibility of everyone around them.Our customers are the largest construction contractors, responsible for the tunnels, roads, bridges, and buildings we use daily.
Our users are the engineers managing and planning these incredible projects.
We've already made an impact; since launching our V1 in the UK in 2019 and entering the Australian market in 2022, we've become the leading solution in both markets.
With strong product-market fit in these markets, we're in the early stages of scaling our go-to-market team globally, and we're looking for people who are energized by the idea of improving an industry that contributes to around 13% of global GDP.The RoleAs our Demand Generation Manager, you will play a pivotal role in responsibly scaling our go-to-market efforts globally.
The standard marketing tactics won't suffice here; instead, you'll craft approaches tailored to the unique dynamics and challenges of construction projects.In this role, you will:Build on a solid foundation: You'll inherit a rare combination of starting components.
In our existing markets, we have solid product-market fit - evidenced by enterprise-wide adoption across several major contractors and strong project adoption in 50% of top 20 contractors.
More importantly, our customers are passionate advocates.
We are privileged to host an industry-leading catalog of case studies of amazing projects our customers have delivered, we get the chance to bring together industry leaders and customers on our podcast, and benefit from true evangelists who organically share Aphex with their peers.
You'll leverage our unique value proposition and these strong foundations to craft innovative approaches to build awareness and generate demand.Collaborate across teams: You'll be working closely with customers, our Product Marketing, Sales, and Customer Success teams to understand the challenges and needs of our users - the engineers managing and planning the incredible projects that shape our world.Drive hypothesis-driven thinking in GTM: Employ a continuous loop of hypothesis, experimentation, feedback, and refinement to evolve our marketing strategies.
You'll adapt to the unique differences of different project types (think bridges, hospitals, railways), different contractors (we target T1/T2) and unique markets (we have established markets in UK&I, AU/NZ and emerging presences in North America, Asia, Europe, and Middle East).Lead community engagement through events: Test new ways to build relationships within the construction industry through an ambitious strategy spanning from grassroots events and face-to-face interactions with site teams, right the way through to presence at larger events and conferences.
You'll lead the charge on implementing creative ways to engage like pizza deliveries to construction sites or Aphex pop-ups or activation opportunities.Lead digital marketing: Manage digital marketing with a primary focus on LinkedIn ads (this has a solid starting foundation established in the past QTR for you to build upon) and organic content, driving brand awareness and lead generation.
You'll be working with our designer and cross-functional teams to generate ad ideas, bringing them to life, and optimizing based on performance and feedback.Leverage concepts like ABM: Deeply understand our audience to implement effective Account-Based Marketing (ABM), engaging potential customers within the micro-markets that they self-reference.You'll be instrumental in building our community within the construction industry, fostering relationships, and delivering marketing initiatives that truly resonate with our customers.If you're energized by the idea of improving an industry poised for transformation, excited about tackling complex challenges without a pre-set playbook, and ready to contribute meaningful change in the construction sector, we'd love to hear from you.What You'll Bring:Strong collaboration and relationship-building skills, especially with internal teams like sales and customer success.A growth mindset—eager to test new ideas, accept feedback, and continuously improve.A deep understanding of how to build and optimize digital campaigns (LinkedIn expertise preferred).An interest in leading events and community building and creating long-term relationships in a relationship-driven industry.A high level of creativity and attention to detail to develop impactful campaigns that cut through complexity and deliver tangible benefits without adding layers of complication.BenefitsWhat We Offer:A high-performing team: Be part of and contribute to a genuinely collaborative and motivated team.Flexibility: Remote-first working with access to a convenient WeWork office.The right tools: A sweet Macbook Pro setup and a cutting-edge tech stack.Genuine development: Ongoing training, learning, and coaching to get better every day (including a training allowance).A focus on culture: at Aphex, we are serious about making real impact, together and strive to walk the talk on that every day.From here, we will conduct 2-3 rounds of interviews, focusing on mutual discovery of alignment on long-term goals and fit.
As we are a remote-first business, with teams across APAC, Asia, and Europe we are sometimes working asynchronously.
The first stage of our interview process is also conducted async as a recorded video interview stage, which we've found to be the best balance of time for both applicants and our team engaged in the hiring process - helping to avoid you needing to try and squeeze a first interview during work hours.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustries: IT Services and IT Consulting
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