Marketing Science Partner
vor 5 Stunden
To fulfil this mission, the Marketing Science team at Meta is actively seeking a full-time, experienced Marketing Science Partner.
A Marketing Science Partner at Meta works with internal and external clients in an industry vertical such as Financial Services, E-commerce, Consumer Packaged Goods, Technology etc.
on an ongoing basis to adopt better measurement as a way to improve business outcomes.
To accomplish this, the person in this role will work both reactively and proactively with clients, using Meta's industry leading data science tools and data sets.
Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.)
and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media.
This work will require direct engagement with clients, with media agencies as well as using our third party scaling solutions to help with the set up and running of studies.
Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact.
The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships.
Meta is seeking exceptional candidates to join the Marketing Science team with proven analytical and critical thinking skills as well as familiarity with large data sets, Marketing research and data manipulation tools.
To successfully influence how advertisers conduct and use measurement, the candidate should be able to work cross-functionally with internal teams and partner closely with the Sales team.Marketing Science Partner Responsibilities:Manage a complex set of client relationships across a vertical and work with clients to build and operationalize measurement strategies, including measurement product adoption, learning agendas, and experiments that drive performance improvements and uncover best practicesPartner closely with Meta Sales team to manage a set of accounts and prioritize which clients will get servicing from the teamDrive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the learning agendaDesign tests to showcase the power of good measurement using client data and Meta or third-party technology toolsConduct in-depth standard and custom ad effectiveness studies and bespoke analyses using advanced statistical methods and causal inference techniques for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across mediaCommunicate complex research results, insights, and recommendations with a diverse set of technical and non-technical stakeholdersPartner closely with cross-functional partners such as Sales, Product, Data Science, Creative Shop, Business Engineering etcSupport client engagement with third party vendors responsible for setting up and conducting measurement studiesOffer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretationWork with advertising and industry bodies to create best in class measurement solutionsOperate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools…)Minimum Qualifications:Bachelor's degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similarDirect experience independently scoping and executing research projects with clients and or cross-functional stakeholdersExperience analyzing and manipulating data sets to understand patterns and provide insightsExperience leading at an industry level and with clientsExperience communicating technical content to all types of audiences (technical and non-technical) and influencing at senior levelsClient-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods.Experience with digital advertising measurement methods and technologiesProven excellence in working with structured and unstructured data-sets, statistical software such as R as well as data extraction tools such as Hive, python and/or SQL is a mustExperience with field experiments, experimental design, survey sampling, and/or panel dataPreferred Qualifications:Advanced degree in a quantitative fieldAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses.
When Facebook launched in 2004, it changed the way people connect.
Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location.
Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.
In addition to base compensation, Meta offers benefits.
Learn more about benefits at Meta.
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