Product Marketing Manager
vor 1 Monat
Thomson Reuters is looking for a talented and driven Product Marketing Manager to join our dynamic team.
In this critical role, you will be responsible for developing and executing comprehensive marketing strategies that effectively communicate the value of our products to target audiences.
You will work closely with product development, sales, and marketing teams to ensure alignment and drive product adoption and growth.
Product suite includes those within our Corporate Tax and Legal (including AI) space.
Based in Sydney, your creativity, strategic thinking, and deep understanding of market trends will be essential in positioning our products competitively and driving business success.
If you have a passion for marketing and a track record of launching successful products, we would love to hear from you.
About the Role In this opportunity as Product Marketing Manager, you will:
Develop and implement comprehensive go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing Proposition and other go to market enablement functions.Create product positioning and messaging that differentiates products in the market.Develop sales enablement materials, including product collateral, presentations, and competitive analysis.Conduct market research to understand customer needs, market trends, and competitive landscape.Use insights to inform product development, pricing, marketing strategies and campaigns to drive product awareness, demand generation, and customer engagement.Monitor and analyze campaign performance to optimize results and achieve KPIs.Create and deliver content for marketing channels, through leadership and events.Provide ongoing support to the sales team with training, tools, and resources.Gather feedback from the sales team to continuously improve product positioning and inform marketing efforts.Build and maintain strong relationships with key customers and industry influencers. About You You're a fit for the role of Product Marketing Manager if your background includes:
Minimum of 8 years of experience in product marketing, marketing or sales preferably in the technology or information industry.A bachelor's degree in marketing, business, or a field related to the target market.Exposure to the professional services sector preferred.Proven experience in developing and executing go-to-market strategies.Strong understanding of market research and competitive analysis.Excellent written and verbal communication skills including the ability to create compelling product messaging.Strong project and matrix management capabilities.Creative thinker with a passion for innovation and continuous improvement. #J-18808-Ljbffr
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