Stanley | Tms | Marketing Manager, Anz
vor 10 Stunden
Position Overview:
Be responsible for creating and executing marketing strategy, annual plan and marketing activities for Stanley Australia & be marketing and brand guardian and consultant for New Zealand with an aim to continue to build up the premium brand position and support aggressive business growth.
Key Responsibilities :
BRAND MARKETING
Develop and implement marketing strategy and annual plan for Australia to support aggressive business growthDevelop impactful marketing campaigns to increase brand/new product exposure & consideration, and driving traffic to relevant EC platforms & DTC Manage brand-owned social media to continue to drive brand engagement Drive & explore community marketing to reach targeted consumers and drive engagement.
OTHERS
Provide local consumer insights to APAC PD/Marketing team Manage and control marketing budget Manage & coach agencies Other key partners for interaction: Australia Sales leader, Australia EC manager, Australia Key account manager, APAC marketing – brand & trade; APAC product development, GM of APAC, external brand/trade marketing agencies, and retailers/distributors
Skills and Experience:
Proven track record driving multiple streams of work – from brief through creative development to execution Knowledge and insight of local market and consumer needs; knowledge and experience of local mechanism and platforms (social media, website, blog and etc.)
Experience managing people, agencies, and budgets Strong collaborator, result/solution-driven, resilient, effective communicator both verbal & written Ability to extract insights from multiple data sources, and make informed, strategic recommendations Possesses a genuine passion for brand story-telling Past experience working for Global brands with frequent communication with overseas cross functional teams is a plus Education and Requirements:
Bachelor's degree in business, marketing, literature, or related field More than 7 years marketing experience, preferably with consumer goods/lifestyle brands/sport goods background, with a specific emphasis in brand strategy, digital/social media marketing, marketing campaigns, trade marketing or agency roles #J-18808-Ljbffr
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