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Advertising Effectiveness Specialist
vor 3 Monaten
Who we are:
Our people are our greatest asset, and we are dedicated to fostering a positive culture where people are at the heart of everything we do.
We believe in the power of collaboration and the importance of each team member in shaping our shared success.
Our culture thrives on diversity, innovation, empowerment and progression.
We live by our values and embrace creativity, using data driven insights and campaign effectiveness to deliver exceptional experiences for both our customers and our teams.
As an equal opportunity employer, we invest in our employees' development, prioritize their health and wellbeing, and nurture a culture that is ego free.
About the role:
As an advocate for research, effectiveness and media measurement, the Advertising Effectiveness Specialist manages the development and execution of JCDecaux research and effectiveness studies, with a focus on research and media mix measurement.
It incorporates project management, ensuring that ongoing research solutions are delivered with a high degree of quality as well as scoping new opportunities to constantly demonstrate how the channel works.
Relationship building and collaboration, both internally and with external partners/suppliers, is crucial to this role, as well as a focus on the growing importance of Media Mix Modelling within the industry and at JCDecaux.
A Day in the Life:
Whilst there's no typical day in the dynamic world of media, you can expect your role to involve the following:
Manage all ad-hoc JCDecaux research requirements (with support from the Group Manager) Develop relationships with research suppliers and agencies Analyse data and work with the team to demonstrate the value of this data Work on media mix modelling projects both internally and within the industry and be an advisory for the growing uses of this practice Support the development, management and execution of JCDecaux PROOF (our program of significant Out-of-Home effectiveness studies) Ideate and scope on new ways of applying research innovation and methodologies such as Media Mix Modelling Actively manage research and effectiveness knowledge, including a clear and up-to-date library of case studies for access by the wider business Regularly support the wider marketing team, notably with regards to innovation and new approaches to data, research and insights Localise international research projects from JCDecaux's global network Support client and agency proposals using research, global insights and data analysis, particularly major client initiatives that require specific research and case study analysis About You:
You'll have demonstrated experience within research or insights, gained in either agency, media owner or client side.
Experience of advertising measurement and effectiveness, or a passion for learning further about this field will stand you in good stead.
Knowledge of quantitative and/or qualitative research methods, including survey writing Exceptional attention to detail Knowledge of the media industry tools and a passion for advertising effectiveness High level of competency in written and verbal communication Internal and external relationship building Data/numeric literacy – comfortable with large data sets Relevant tertiary qualification in Marketing or equivalent Advanced Microsoft Office skills, especially Excel and PowerPoint Why join JCDecaux:
At JCDecaux your wellbeing, health, and safety are our top priority.
We value and reward your contributions and ensure Belonging and Inclusion are at the heart of everything we do.
Benefits on offer:
Opportunity to get an additional week of annual leave after your first year (25 days), volunteer leave, and dedicated celebration and wellness days.
Participation in our bonus or OTE programs Access to comprehensive training and development opportunities, including personalised development plans and a range of in-person and online courses to support your career journey.
Development which enables you to advance and reach your full potential.
Parental leave and Market-leading fertility leave.
Fully supported hybrid working arrangements (subject to role).
Opportunities to be part of employee-led steering committees across Diversity & Inclusion, Reconciliation Action Plan (RAP), Corporate Social Responsibility (CSR) and Sustainability.
Our dedicated DEIB committee champions are involved in initiatives like Pride Panel, International Women's Day, and RAP.
We also proudly partner with charities such as R U OK?, Oz Harvest, and Thread Together.
Join us and be part of a company where your ideas matter, your growth is a priority, and your contributions will help us lead the way in transforming the Out-of-Home landscape.
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