Buscojobs | Paid Media Specialist
vor 17 Stunden
6AM Digital is partnering with a fast-growing, full-service ecommerce agency in Adelaide.
They are looking for an experienced Paid Media Specialist to join their team.
The specialist will be responsible for managing and optimising creative and high-performing campaigns for a diverse range of clients.
The Paid Media Specialist will work closely with Performance Specialists and the social media and web development departments to enhance strategic advertising initiatives.
This role offers a hybrid work arrangement, with the option to work from their offices in either Adelaide or Sydney.
Roles and Responsibilities:
Develop and implement paid advertising strategies across various platforms, predominantly Google Ads and Microsoft Ads.
Manage end-to-end campaign setup, including keyword research, audience targeting, and bid management.
Develop and refine Google Ads best practices, sharing insights on ad structures, funnels, KPIs, and other key strategies.
Optimise campaign performance, analyse data, and make data-driven decisions.
Create and test ad variations to improve conversions and ROAS.
Monitor and manage advertising budgets to ensure positive results within allocated budgets.
Generate reports and provide insights on campaign performance and recommendations.
Manage key client accounts and hold regular meetings to ensure alignment, progress, and optimisation of campaigns.
Collaborate with cross-functional teams to contribute to a culture of continuous improvement and align advertising strategies with marketing objectives.
Stay updated with industry trends and best practices in paid advertising.
Requirements:
At least 5 years of experience in performance marketing.
Very strong knowledge of the Google Ads platform, including campaign setup, keyword research, ad creation, bidding strategies, and performance optimisation.
Familiarity with Microsoft Ads.
Deep understanding of key ecommerce metrics such as MER, LTV, and CAC, with a proven ability to optimise these metrics.
Knowledge of Google Analytics and Google Tag Manager.
Proficiency in managing social media advertising platforms such as Meta Ads, LinkedIn Ads, or other relevant platforms.
Experience setting up and running campaigns for multiple accounts.
Strong analytical skills with the ability to interpret data, analyse trends, and make data-driven decisions.
Excellent understanding of ecommerce and digital marketing principles, including audience segmentation, targeting, and conversion optimisation.
Experience with platforms like Magento, Shopify, BigCommerce, or similar.
Ability to analyse Landing Page performance and provide insight-driven recommendations.
Experience with A/B testing methodologies and creating/testing ad variations.
Knowledge of ad tracking and attribution methods to accurately measure campaign effectiveness.
Comfortable taking ownership of media budgets, targets, and forecasts, and pitching for larger budgets.
Stellar verbal and written communication skills and strong collaboration skills to work effectively with cross-functional teams and diverse clients.
Qualifications:
5+ years of experience in managing paid advertising campaigns, preferably in a digital marketing agency or an ecommerce environment.
Bachelor's degree in Marketing, Advertising, or a related field; additional digital marketing certifications are a plus.
Google Ads certification, GA4, and Microsoft Ads certifications are a plus.
Demonstrated success in driving ROI and improving key performance metrics through paid advertising campaigns.
Previous experience in producing analytical reports.
If you are interested in joining their team, I encourage you to apply now
Application Process:
We will begin screening and interviewing suitable candidates immediately upon receiving their applications.
Our goal is to fill this position as soon as possible.
Interested?
Simply curious?
Apply ASAP.
We will give you all the info you need about the company, the role, the remuneration, and the perks of working there.
My client is committed to creating an inclusive and diverse workplace, and we strongly encourage applications from all backgrounds and identities to apply.
Please note you must have full working rights to be considered for this immediate opportunity.
No visa sponsorship is possible.
Only successful candidates will be contacted.
If you haven't been contacted 5 business days after submitting your application, unfortunately, you haven't been successful this time around
Your Recruiter: Stephane Maquet.
I'm an experienced Recruiter and the Director of the boutique recruitment agency 6AM Digital.
Job Types: Full-time, Permanent
Pay: $80,000.00 – $110,000.00 per year
Application Question(s):
How many years of experience do you have working in a digital or advertising agency?
How many years of experience do you have in ecommerce?
Experience:
Google Ads: 5 years (Required) Bing Ads: 3 years (Preferred) Magento: 1 year (Preferred) Shopify: 1 year (Preferred) Google AdWords: 5 years (Required) Work Authorisation:
Australia (Required) Work Location: Hybrid remote in Adelaide, SA
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