Senior Marketing Manager
vor 2 Wochen
Exciting opportunity to join a highly reputable and established funds management organisation in a time of growth and development.Melbourne or Sydney CBD location – Full time, permanent position.Play an integral role in developing and implementing marketing strategies to enhance our online presence and support our growth.About UsBell Asset Management is a leading global equity specialist that has been managing and researching companies since 2003. We strive to deliver consistent performance outcomes and superior service to our clients. We have a long and proven track record in managing global equities in a range of market conditions, across all market cycles. Our team are focused, high performing, driven and contributing every day to our culture that champions collaboration, integrity and authenticity. We create an environment in which people have broad roles, are given accountability, and feel a sense of accomplishment in the work they do.Due to our continued growth and near-term pipeline of new business, we are looking to expand our team hence the creation of this unique opportunity.About the OpportunityThe Senior Marketing Manager will lead Bell Asset Management's marketing efforts to enhance brand awareness, generate leads, and drive sales growth through innovative and strategic initiatives. This role is responsible for all facets of marketing, including corporate marketing, public relations, digital marketing, and content creation. As the Senior Marketing Manager, you will shape the company's brand identity, strengthen its market presence, and support overall business objectives. You will develop and implement marketing strategies that elevate the company's brand, attract new customers, and retain existing ones.The relationship you have with your key external and internal stakeholders will determine your ability to succeed in this position. In addition to this core purpose of the role, you will be responsible for:· Develop and implement a marketing and digital strategy that enhances the firm's brand visibility, drives customer engagement, and supports business growth by leveraging innovative digital tools and data-driven insights.· Leads the PR activities to promote brand awareness, ensuring regular reporting and analysis.· Develop and implement digital marketing initiatives, including SEO/SEM, email marketing, social media, and display advertising campaigns.· Maintain and enhance the company's social media presence across all digital channels.· Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).· Lead the continuous maintenance and improvement of the corporate website, focusing on content strategy, user experience, and performance analytics.· Produce valuable and engaging content for the website and social media platforms.· Research and maintain a comprehensive calendar of industry events, awards, and initiatives, strategically positioning the company for maximum exposure and engagement.· Lead the development and refinement of marketing and customer experience processes to align with the overall business strategy.· Partner closely with the Distribution teams to achieve sales targets, providing them with the resources, content, and events needed to effectively engage with prospects and clients.· Measure and report on the performance of marketing campaigns.About YouOur ideal candidate will have the above qualities whilst also demonstrating the below:· Bachelor's degree in marketing, or a related field preferred.· A minimum of 7 years of proven related experience preferably within the financial services sector, with a strong understanding of a variety of marketing channels and strategies.· Knowledge of funds management and adviser distribution channel is beneficial however not a requirement.· Excellent clear communication and leadership skills.· Strong analytical and project management skills.· Proficiency in marketing software and tools (e.g., Google Analytics, CRM software)· High level of integrity, professionalism, and commitment to ethical standards.How to ApplyWe would love to see your resume and a cover letter if you are interested in applying. Please follow the steps on LinkedIn to submit your information. Please reach out to Chloe at ****** should you have any questions.
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