Senior Martech Data Analyst
vor 11 Stunden
Select how often (in days) to receive an alert:Your new role:The Senior MarTech Data Analyst is responsible for leading the Hub program of work to deliver and optimise data and audiences to enable multi-channel personalisation for leads and members.Working within the Consumer Hub, this role is responsible for engaging with squad leads to build and deploy customer campaigns and processes.As a senior member of the team, this role is responsible for the following:Quickly picking up concepts and technical requirements so that you rapidly become effective in delivery in a short period of timeDesigning and delivering campaign data and processes that contribute to the Hub's FY growth targetsPlanning, estimating and delivering work to ensure timelines and quality are metIdentifying opportunities to improve campaign design leading to an optimal outcomeEnsuring that all work delivered is compliant to regulatory requirements and internal business rulesKey Responsibilities:Provide campaigns/trigger leads to channels to support retention and advocacy objectives as well as increase upsell and cross-sell.Provide stakeholders with data and expert advice around optimising customer contact.Ensure that all customer contact adheres to Medibank's Customer Contact and Privacy PoliciesActively engage and influence the Go-To Market team to drive strategic improvements in campaign management and performance.Encourage innovation and new ideas to emerge to drive improved campaign data process and efficiency.Key Skills:Minimum 7 years' experience in a campaign data management rolePrevious experience in Private Health, Insurance, Finance, Telco, or other service sector will be highly advantageous.Previous experience of campaign management systems (working knowledge of SAS solutions preferable)Experience working with large customer data warehouses.Experience programming in data software package (SAS, SQL preferred)Proven experience in using analytical insights to provide accurate advice to senior stakeholders and influence decision making.Demonstrated ability to effectively manage internal stakeholders including senior leaders.Pro-active & self-motivated and highly organisedStrong analytical and problem-solving skills.Inclusion and AccessibilityWe believe in everyone's potential and strive to make Medibank inclusive for all, because different perspectives make us better.We encourage applications from everyone, including Aboriginal and Torres Strait Islander candidates, those with disabilities, and LGBTQIA+ individuals. For any adjustments or alternative formats during the recruitment process, please contact us at ******.
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